- "Of particular concern to media economics are the economic policies and practices of media companies and disciplines including journalism and the news industry, film production, entertainment programs, print, broadcast, mobile communications, Internet, advertising and public relations."
Understanding the financial and economic aspects of the media, including advertising and sponsorship.
Media Industry Overview: A broad introduction to the media industry and its various components.
Media Revenue Models: An overview of the different ways media companies generate revenue, such as subscription fees, advertising, and sponsorships.
Advertising: An in-depth look at how advertising works in the media industry, including different types of advertisements, ad pricing models, and the role of ad agencies.
Market Structure: The various ways media industries are organized, including oligopolies, monopolies, and perfect competition, and their impact on the industry.
Broadcast Regulation: The various regulations that govern the broadcasting industry and their impact on the industry.
Intellectual Property: An overview of intellectual property laws and their applications in the media industry, such as copyrights and trademarks.
Content Production and Distribution: How content is produced and distributed across different media channels, including film, television, radio, and digital media.
Subsidies and Tax Credits: The various government policies and incentives that support the media industry and their impact.
Globalization: The impact of globalization on the media industry, including the rise of global media conglomerates.
Ethics: The ethical considerations media companies must navigate, including conflicts of interest, censorship, and corporate responsibility.
Behavioral Economics: How human behavior influences media consumption and how media companies leverage this knowledge to optimize their revenue models.
Media Innovation: An exploration of current trends and innovations in the media industry, such as streaming, VR, and AI.
Media Ownership: An analysis of who owns media companies and how ownership impacts the media industry.
Audience Measurement: How media audiences are measured, including different measurement techniques such as Nielsen ratings, and their impact on advertising and programming decisions.
Media and Politics: The complex relationship between media and politics, including topics like media bias, fake news, and government control of media.
Market Failure: An exploration of market failures in the media industry, such as the lack of access to information, and potential policy solutions to address them.
Media Metaphors: An analysis of how media metaphors shape our understanding of the media industry and its impact.
Digital Disruption: How the rise of digital media has disrupted the traditional media industry and what this means for the future.
Business Models: A comparison of different business models in the media industry, including subscription-based, ad-supported, and hybrid models.
Media Literacy: The role of media literacy in the digital age, including how to critically evaluate media sources and information.
Advertising economics: This subfield focuses on the economics of advertising, including how it affects consumer behavior and how it is bought and sold by businesses.
Media market analysis: This subfield studies how media markets work, including how prices are determined, how competition affects prices and consumer behavior, and the impact of technological changes on media markets.
Media product analysis: This subfield examines the economics of media products, including how they are produced, distributed, and marketed.
Media policy and regulation: This subfield studies the impact of government regulations and policies on media markets, including areas such as copyright law, antitrust regulation, and media ownership laws.
Media industry structure: This subfield examines the structure of media industries, including the ownership of media outlets and the competitive landscape of different sectors of the media industry.
Media technology and innovation: This subfield studies the impact of technological changes on media industries, including new forms of media and changes in production and distribution.
Information economics: This subfield is concerned with how information is produced, distributed, and consumed, including the impact of information on economic decision-making.
Media globalization: This subfield examines the impact of globalization on media industries, including the international flow of media products and the impact of global economic trends on media markets.
Media labor economics: This subfield focuses on the economics of media labor, including issues related to wages, job mobility, and working conditions.
Media consumption and audience behavior: This subfield examines how consumers make choices about media consumption and the impact of these choices on media markets.
- "Deregulation of media, media ownership and concentration, market share, intellectual property rights, competitive economic strategies, company economics, 'media tax' and other issues are considered parts of the field."
- "Regular study of media economic issues began in the 1970s but flourished in the 1980s with the addition of classes on the subject at U.S. and European universities."
- "The Journal of Media Economics began publishing in 1988, edited by Robert G. Picard, one of the founding fathers of the discipline."
- "Since that time the field of inquiry has flourished and there are now hundreds of universities offering courses and programs in media economics."
- "Other significant figures in the field have included Steven S. Wildman, Alan Albarran, Bruce M. Owen, Ben Compaine, Ghislain Deslandes, Stuart McFadyen, Gillian Doyle, Karl Erik Gustafsson, Lucy Küng, Gregory Ferrell Lowe, Nadine Toussaint Desmoulins, Achour Fenni, Amanda D. Lotz, and Stephen Lacy."
- "In some universities it is located in schools of business or economics, whereas in others it is located in communication, media or journalism schools (or departments)."
- "The term 'cultural economics' is sometimes used as a synonym for media economics but they are not substitutable."
- "Cultural economics includes a wide variety of activities that do not necessarily involve mediated dissemination such as museums, symphonies, operas, and festivals."
- "At times these may cross over into media economic issues, such as when audio or video recordings are made of performances or museum holdings are put on CDs."
- "Of particular concern to media economics are the economic policies and practices of media companies."
- "Media economics has social, cultural, and economic implications."
- "Deregulation of media, media ownership and concentration, market share [...] are considered parts of the field."
- "The Journal of Media Economics began publishing in 1988."
- "The Journal of Media Economics began publishing in 1988, edited by Robert G. Picard."
- "Intellectual property rights, competitive economic strategies, company economics, 'media tax' and other issues are considered parts of the field."
- "The field of inquiry has flourished and there are now hundreds of universities offering courses and programs in media economics."
- "Other significant figures in the field have included Steven S. Wildman, Alan Albarran, Bruce M. Owen, Ben Compaine, Ghislain Deslandes, Stuart McFadyen, Gillian Doyle, Karl Erik Gustafsson, Lucy Küng, Gregory Ferrell Lowe, Nadine Toussaint Desmoulins, Achour Fenni, Amanda D. Lotz, and Stephen Lacy."
- "In some universities it is located in schools of business or economics, whereas in others it is located in communication, media or journalism schools (or departments)."
- "Cultural economics includes a wide variety of activities that do not necessarily involve mediated dissemination such as museums, symphonies, operas, and festivals." Please note that the provided answers are based on the information given in the paragraph and do not necessarily represent comprehensive responses.