This subfield examines the impact of globalization on media industries, including the international flow of media products and the impact of global economic trends on media markets.
Globalization: The concept of globalization, including economic, social, and cultural globalization, as well as its impact on media industries.
Media ownership: The consolidation and concentration of media ownership, including the impact of mergers and acquisitions on media industries.
Media regulation: The role and impact of global and national media regulations, including censorship, media ownership regulations, and content regulations.
Media technologies: The role and impact of technological innovations, including digital platforms and the internet on media industries.
Cultural imperialism: The debate about whether global media industries are imposing a single culture onto audiences worldwide.
News and information: The impact of media globalization on news production, journalism, and the quality of information available.
Advertising and commercialization: The role and impact of advertising and consumerism on media globalization.
International media flows: The patterns of media flows between different countries, including the dominance of Western media industries.
Soft power: The use of media to shape international perceptions of a country, including the use of propaganda and public diplomacy.
Cultural identity: The impact of media globalization on cultural identity and the preservation of local cultures and traditions.
Cross-border consolidation: This refers to the merging of media conglomerates across different countries and regions, allowing them to exert greater control over the world media landscape.
Convergence: The coming together of different media forms, such as television and the internet or print and digital media, allowing for greater reach and distribution.
Globalization of media practices: The spreading of media practices, norms and values across different regions and cultures, promoting a shared understanding of news and entertainment.
Global advertising and branding: The use of advertising and branding strategies that reach a truly global audience, increasing brand visibility and recognition.
Transnational programming and distribution: The development and distribution of programs and content that can be broadcast or consumed across different regions and languages, allowing users to access a wider range of media content than ever before.
Transnational cultural exchange: The exchange of cultural values and ideas through media, allowing for greater cross-cultural understanding and understanding.
Media imperialism: The influence of powerful media groups from the West over less developed or less powerful media markets, leading to the homogenization of culture and the suppression of local voices.
Digitalization and the internet: The increasing reliance on digital media forms, such as social media platforms, and the internet for news, entertainment, and communication.
Global media regulation: The establishment of regulatory bodies that seek to balance the interests of industry, consumers, and citizens across different national and cultural contexts.
Corporate restructuring and conglomerates: The creation of large media conglomerates that engage in ever more complex networks of mergers and acquisitions, leading to greater concentration of media ownership and control.