"Advertising is the practice and techniques employed to bring attention to a product or service."
An in-depth look at how advertising works in the media industry, including different types of advertisements, ad pricing models, and the role of ad agencies.
Advertising history: An overview of the origins of advertising, including early forms of advertising and the evolution of the industry over time.
Marketing principles: The foundational concepts of marketing, including market research, segmentation, targeting, positioning, and the marketing mix.
Consumer behavior: A study of the psychological, social, and cultural factors that influence consumer decision-making, and their implication for effective advertising strategies.
Media planning: The process of selecting and scheduling media channels to reach a target audience with a message or campaign.
Creative strategy: The process of developing and executing advertising ideas, including developing the message, identifying the target audience, and choosing the creative medium.
Advertising ethics: A study of the ethical and moral considerations that influence advertising, including the responsibility of advertisers and the impact of advertising on society.
Advertising laws and regulations: A review of the legal framework governing advertising, including FTC regulations, advertising taxes, and laws related to intellectual property.
Campaign evaluation: The process of measuring the effectiveness of advertising campaigns, including tools for tracking reach, engagement, and ROI.
Digital advertising: An overview of advertising in the digital space, including website banners, social media advertising, search engine marketing, and mobile advertising.
Global advertising: A study of advertising practices and strategies in different cultures and markets, and the unique challenges presented by cross-cultural advertising campaigns.
Print Advertising: This type of advertising appears in print media, such as newspapers, magazines, billboards, and flyers.
Broadcast Advertising: This type of advertising appears on television and radio networks.
Online Advertising: This type of advertising appears on the internet, including social media, search engines, and mobile apps.
Outdoor Advertising: This type of advertising appears on billboards, on public transportation, and in other public spaces.
Direct Mail Advertising: This type of advertising includes mailings sent directly to consumers or business owners.
Influencer Marketing: This type of advertising uses social media influencers to promote products or services to their followers.
Public Relations: This type of advertising aims to create positive publicity for a company, typically through press releases and media outreach.
Product Placement: This type of advertising involves strategically placing a product or brand within television shows, movies, or other forms of media.
Guerrilla Advertising: This type of advertising involves unconventional and often unexpected promotional tactics, often designed to generate buzz and virality amongst targeted audiences.
Trade Show Advertising: This type of advertising involves exhibiting at industry conferences and trade shows to build awareness and relationships within a specific sector.
Experiential Marketing: This type of advertising creates immersive, interactive experiences for consumers, often designed to promote a brand or product in memorable and impactful ways.
Sponsorship: This type of advertising helps fund events, organizations, and other initiatives while also providing opportunities for branding and promotional messages.
Celebrity Endorsement: This type of advertising uses celebrities or other high-profile individuals to endorse a product or service, often highlighting the social proof and legitimacy of the brand.
"Advertising aims to put a product or service in the spotlight in hopes of drawing attention from consumers."
"There are a wide range of uses, the most common being the commercial advertisement."
"Commercial advertisements often seek to generate increased consumption of their products or services through 'branding,' which associates a product name or image with certain qualities in the minds of consumers."
"Ads that intend to elicit an immediate sale are known as direct-response advertising."
"Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies."
"Advertising may also help to reassure employees or shareholders that a company is viable or successful."
"Thomas J. Barratt was hired by Pears to be its brand manager—the first of its kind—and in addition to creating slogans and images, he recruited West End stage actress and socialite Lillie Langtry to become the poster-girl for Pears, making her the first celebrity to endorse a commercial product."
"Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s."
"Edward Bernays is considered the founder of modern, 'Madison Avenue' advertising."
"Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion."
"Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor, and 4.3% on radio."
"The largest ('Big Five') advertising agency groups are Omnicom, WPP, Publicis, Interpublic, and Dentsu."
"In Latin, advertere means 'to turn towards'."
"In the 19th century, soap businesses were among the first to employ large-scale advertising campaigns."
"Thomas J. Barratt was hired by Pears to be its brand manager—the first of its kind—and in addition to creating slogans and images, he recruited West End stage actress and socialite Lillie Langtry to become the poster-girl for Pears, making her the first celebrity to endorse a commercial product."
"Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion."
"Advertising's projected distribution for 2017 was 40.4% on TV."
"The largest ('Big Five') advertising agency groups are Omnicom, WPP, Publicis, Interpublic, and Dentsu."
"In Latin, advertere means 'to turn towards'."