"Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages as well as create, reflect and take action, using the power of information and communication to make a difference in the world."
The role of media literacy in the digital age, including how to critically evaluate media sources and information.
Media Ownership: The study of the structure and ownership of media companies and conglomerates, and how it affects media content and diversity.
Media Regulation: The study of government policies that regulate media industries, and how they impact media production, distribution, and content.
National and International Media Markets: The study of the global media market, including trends, challenges, and opportunities in media production, distribution, and consumption.
Advertising and Consumerism: The study of the role of advertising in media, how it shapes consumer behavior and attitudes, and the ethical and legal issues surrounding it.
Media Bias and Objectivity: The study of how media outlets present information and how to identify their biases and objectivity in news reporting and entertainment programming.
News and Journalism: The study of the principles of journalism, including news gathering, reporting, editing, and the ethics of journalism.
Social Media and Digital Media: The study of the impact of social media and digital technologies on media production, consumption, and distribution.
Media Literacy and Education: The study of how to develop critical thinking skills and analytical abilities to understand and navigate media messages in the media environment.
Stereotyping, Discrimination, and Prejudice: The study of how media representation of race, ethnicity, gender, and social class can contribute to stereotypes, discrimination, and prejudice.
Media Effects: The study of the impact of media messages on individuals and society, including their emotional, psychological, and social effects.
Advertising literacy: Advertising literacy refers to the ability to understand, analyze, and critically evaluate the persuasive techniques and intentions used in advertisements.
Branding and product placement literacy: Branding and product placement literacy refers to the understanding and critical analysis of how brands and products are strategically integrated into media content to influence consumer behavior and perceptions.
Consumer literacy: Consumer literacy refers to the ability to critically analyze and understand media messages and advertisements in order to make informed decisions as a consumer.
Economic news literacy: Economic news literacy refers to the ability to critically evaluate, understand, and interpret economic news and information reported in the media.
Media ownership literacy: Media ownership literacy refers to understanding and critically analyzing the concentration and control of media companies by powerful individuals or conglomerates, and its impact on media content, diversity, and democratic communication.
Platform and technology literacy: Platform and technology literacy refers to the ability to understand and effectively navigate digital media platforms and technologies.
Privacy and data analytics literacy: Privacy and data analytics literacy refers to the understanding of the potential risks and implications of data analytics techniques on personal privacy within the media landscape.
Social media influence literacy: Social media influence literacy refers to the ability to critically analyze and understand the persuasive tactics used on social media platforms.
Commercial media analysis literacy: Commercial media analysis literacy examines and critiques the persuasive techniques, biases, and ideologies present in commercial media messages for a more critical understanding of their impact on society.
Media management and regulation literacy: Media management and regulation literacy refers to the understanding and critical analysis of the systems and policies that govern the production, distribution, and control of media content.
Monetization literacy: Monetization literacy refers to understanding and critically analyzing the ways in which media platforms generate revenue and profit through advertising, sponsorships, subscriptions, and other commercial strategies.
Search engine optimization literacy: Search engine optimization literacy refers to the understanding of techniques used to improve a website's visibility in search engine results and the critical evaluation of its effects and implications.
Market research literacy: Market research literacy refers to the understanding and critical evaluation of the methods, techniques, and implications of conducting market research in the media industry.
Retail sales and marketing literacy: Retail sales and marketing literacy encompasses the understanding and critical analysis of various strategies, techniques, and tactics used in the retail industry to promote and sell products or services.
User-generated content literacy: User-generated content literacy refers to the ability to critically analyze and evaluate the credibility, reliability, and quality of content created and shared by users on digital platforms.
Digital marketing literacy: Digital marketing literacy refers to the ability to critically analyze and understand the strategies, techniques, and impact of marketing campaigns and messages in the digital age.
Sponsorship and endorsements literacy: Sponsorship and endorsements literacy refers to the critical understanding and evaluation of the financial relationships between media content, advertisers, and individuals or organizations promoting products or services.
Mobile commerce literacy: Mobile commerce literacy refers to the understanding and skills needed to effectively navigate and engage in commercial activities using mobile devices.
"Media literacy is not restricted to one medium and is understood as a set of competencies that are essential for work, life, and citizenship."
"Media literacy education is intended to promote awareness of media influence and create an active stance towards both consuming and creating media."
"Media literacy education is part of the curriculum in the United States and some European Union countries."
"An interdisciplinary global community of media scholars and educators engages in knowledge and scholarly and professional journals and national membership associations."
"...the ability to access and analyze media messages as well as create, reflect and take action."
"...using the power of information and communication to make a difference in the world."
"Media literacy is not restricted to one medium."
"Media literacy is understood as a set of competencies that are essential for work, life, and citizenship."
"Media literacy education is intended to promote awareness of media influence."
"Media literacy education is intended to create an active stance towards both consuming and creating media."
"Media literacy education is part of the curriculum in the United States and some European Union countries."
"Media literacy is an expanded conceptualization of literacy."
"Media literacy is not restricted to one medium."
"Media literacy education is intended to promote awareness of media influence."
"An interdisciplinary global community of media scholars and educators engages in knowledge and scholarly and professional journals and national membership associations."
"...using the power of information and communication to make a difference in the world."
"Media literacy is understood as a set of competencies that are essential for work, life, and citizenship."
"Media literacy education is intended to create an active stance towards both consuming and creating media."
"Media literacy education is part of the curriculum in the United States and some European Union countries."