"Mass media includes the diverse arrays of media that reach a large audience via mass communication."
This subfield examines the economics of media products, including how they are produced, distributed, and marketed.
Market Structures: Understanding the different market structures such as monopoly, oligopoly, and perfect competition and how these structures affect media products.
Supply and Demand: The basic principles of supply and demand and how they apply to the media industry.
Pricing Strategies: Different pricing strategies used by media companies such as skimming, penetration, and variable pricing.
Advertising: The role of advertising in media products and how it affects consumer behavior.
Distribution Channels: Understanding the different distribution channels for media products such as physical distribution, digital distribution, and online streaming services.
Branding and Reputation: The importance of branding and reputation in the media industry and how it affects consumer perceptions.
Intellectual Property: Understanding how intellectual property laws protect media products such as patents, trademarks, and copyrights.
Mergers and Acquisitions: The impact of mergers and acquisitions on the media industry and how it affects competition.
Technology and Innovation: The role of technology and innovation in the media industry and how it affects the production and distribution of media products.
Globalization: The impact of globalization on the media industry and how it affects competition and the production and distribution of media products.
Regulatory Environment: The role of government regulations on the media industry and how it affects the production and distribution of media products.
Audience Segmentation: Understanding how media companies segment their audiences and how it affects the content of media products.
Consumer Behavior: Understanding consumer behavior and how it affects the demand for media products.
Data Analytics: The role of data analytics in the media industry and how it is used to understand consumer behavior and improve media products.
Social Responsibility: Understanding the role of media companies in promoting social responsibility and how it affects consumer perceptions and demand for media products.
Market Analysis: A comprehensive analysis of the market trends, demand and supply, and consumer behaviour that influence the media industry.
Competitive Analysis: An evaluation of the media industry's major competitors and their strengths and weaknesses.
Industry Analysis: Identification of the regulatory environment, technology trends, and other factors that shape the media industry.
Financial Analysis: Assessment of the financial performance of individual companies, industry segments, and the industry as a whole.
Social/Cultural Analysis: Analysis of the social and cultural factors that influence consumers' media consumption patterns.
Content Analysis: Analysis of the content of media products, including their subject matter, themes, messages, and style.
Audience Analysis: Evaluation of the demographics, psychographics, and behaviours of media consumers.
Technological Analysis: Assessment of the technology used to create, distribute, and consume media products.
Advertiser Analysis: Analysis of the advertising industry's relationship with the media industry and its influence on content and revenues.
Legal/Regulatory Analysis: An evaluation of the legal and regulatory environment applicable to the media industry.
"Broadcast media transmit information electronically via media such as films, radio, recorded music, or television."
"Digital media comprises both Internet and mobile mass communication."
"Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television."
"They can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently."
"Outdoor media transmit information via such media as AR advertising; billboards; blimps; flying billboards; placards or kiosks placed inside and outside buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting."
"Print media transmit information via physical objects, such as books, comics, magazines, newspapers, or pamphlets."
"Event organizing and public speaking can also be considered forms of mass media."
"The organizations that control these technologies, such as movie studios, publishing companies, and radio and television stations, are also known as the mass media."
"Broadcast media transmit information electronically via media such as films, radio, recorded music, or television."
"Digital media comprises both Internet and mobile mass communication."
"Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television."
"By such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website."
"Outdoor media transmit information via such media as AR advertising; billboards; blimps; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting."
"Print media transmit information via physical objects, such as books, comics, magazines, newspapers, or pamphlets."
"Books, comics, magazines, newspapers, or pamphlets."
"Event organizing and public speaking can also be considered forms of mass media."
"The organizations that control these technologies, such as movie studios, publishing companies, and radio and television stations, are also known as the mass media."
"They can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently."
"Movie studios, publishing companies, and radio and television stations."