- "Of particular concern to media economics are the economic policies and practices of media companies and disciplines including journalism and the news industry, film production, entertainment programs, print, broadcast, mobile communications, Internet, advertising and public relations."
This subfield studies how media markets work, including how prices are determined, how competition affects prices and consumer behavior, and the impact of technological changes on media markets.
Media Industry Overview: This topic covers the history, structure, and market trends of the media industry, including traditional and digital forms of media.
Media Market Segmentation: This topic covers ways to divide the media market into various segments, such as demographic, geographic, and psychographic segments.
Media Audience Analysis: This topic covers the study of media audiences and their behaviors to help companies better understand how to target their audience.
Media Advertising Revenue: This topic covers the different revenue models utilized by media companies, including advertising, subscriptions, and pay-per-view.
Media Industry Consolidation: This topic covers the trend of media company mergers and acquisitions, including its impact on the industry and consumers.
Media Ownership Regulations: This topic covers the various regulations and policies governing media ownership and operation, including antitrust laws and media ownership limits.
Media Consumption Patterns: This topic covers how audiences consume media, including how to track changes in media consumption patterns over time.
Media Impact on Society: This topic covers the impact that media has on society, such as how it shapes cultural norms and values.
Media Distribution: This topic covers the different channels utilized to distribute media content, such as television, radio, and streaming services.
Media Competition Analysis: This topic covers analyzing competition within the media industry and how companies can gain an advantage in the market.
Media Content Analysis: This topic covers the different forms of media content, such as news, entertainment, and educational content, as well as analyzing the quality, relevance, and popularity of the content.
Media Performance Measurement: This topic covers the various tools and methods used to measure the performance of media companies, including audience metrics, market share, and advertising revenues.
Media Industry Ethics: This topic covers the ethical issues faced by the media industry, including issues of bias, privacy, and accuracy.
Media Marketing Strategies: This topic covers the different marketing strategies utilized by media companies to reach and engage with audiences.
Media Branding: This topic covers how media companies build and maintain their brand, including the use of logos, slogans, and other branding elements.
Audience analysis: This type of media market analysis is focused on understanding the demographics, characteristics, and preferences of the audience that consumes the media content.
Content analysis: This type of media market analysis is focused on analyzing the media content to identify the themes, messages, and stylistic elements that are prevalent in different types of media.
Economic analysis: This type of media market analysis is focused on understanding the economic impact and structure of the media industry, including issues related to pricing, advertising, revenue models, and market competition.
Marketing analysis: This type of media market analysis is focused on understanding the marketing strategies used by media organizations to promote and distribute their content, including issues related to branding, customer engagement, and audience outreach.
Technological analysis: This type of media market analysis is focused on understanding the technological factors that impact the media industry, including issues related to digital media, social media, mobile devices, and streaming services.
Regulatory analysis: This type of media market analysis is focused on understanding the legal and regulatory frameworks that govern the media industry, including issues related to media ownership, censorship, and free speech.
International analysis: This type of media market analysis is focused on understanding the global media environment and the differences and similarities between media industries in different countries and regions.
Cultural analysis: This type of media market analysis is focused on understanding the cultural factors that shape media consumption, including issues related to identity, representation, and cultural values.
Social analysis: This type of media market analysis is focused on understanding the social impact of media consumption, including issues related to media literacy, media influence, and media activism.
- "Deregulation of media, media ownership and concentration, market share, intellectual property rights, competitive economic strategies, company economics, 'media tax' and other issues are considered parts of the field."
- "Regular study of media economic issues began in the 1970s but flourished in the 1980s with the addition of classes on the subject at U.S. and European universities."
- "The Journal of Media Economics began publishing in 1988, edited by Robert G. Picard, one of the founding fathers of the discipline."
- "Since that time the field of inquiry has flourished and there are now hundreds of universities offering courses and programs in media economics."
- "Other significant figures in the field have included Steven S. Wildman, Alan Albarran, Bruce M. Owen, Ben Compaine, Ghislain Deslandes, Stuart McFadyen, Gillian Doyle, Karl Erik Gustafsson, Lucy Küng, Gregory Ferrell Lowe, Nadine Toussaint Desmoulins, Achour Fenni, Amanda D. Lotz, and Stephen Lacy."
- "In some universities it is located in schools of business or economics, whereas in others it is located in communication, media or journalism schools (or departments)."
- "The term 'cultural economics' is sometimes used as a synonym for media economics but they are not substitutable."
- "Cultural economics includes a wide variety of activities that do not necessarily involve mediated dissemination such as museums, symphonies, operas, and festivals."
- "At times these may cross over into media economic issues, such as when audio or video recordings are made of performances or museum holdings are put on CDs."
- "Of particular concern to media economics are the economic policies and practices of media companies."
- "Media economics has social, cultural, and economic implications."
- "Deregulation of media, media ownership and concentration, market share [...] are considered parts of the field."
- "The Journal of Media Economics began publishing in 1988."
- "The Journal of Media Economics began publishing in 1988, edited by Robert G. Picard."
- "Intellectual property rights, competitive economic strategies, company economics, 'media tax' and other issues are considered parts of the field."
- "The field of inquiry has flourished and there are now hundreds of universities offering courses and programs in media economics."
- "Other significant figures in the field have included Steven S. Wildman, Alan Albarran, Bruce M. Owen, Ben Compaine, Ghislain Deslandes, Stuart McFadyen, Gillian Doyle, Karl Erik Gustafsson, Lucy Küng, Gregory Ferrell Lowe, Nadine Toussaint Desmoulins, Achour Fenni, Amanda D. Lotz, and Stephen Lacy."
- "In some universities it is located in schools of business or economics, whereas in others it is located in communication, media or journalism schools (or departments)."
- "Cultural economics includes a wide variety of activities that do not necessarily involve mediated dissemination such as museums, symphonies, operas, and festivals." Please note that the provided answers are based on the information given in the paragraph and do not necessarily represent comprehensive responses.