"Advertising is the practice and techniques employed to bring attention to a product or service."
Focuses on the creation of persuasive messages to promote or sell a product, service or idea.
Marketing: The process of promoting a product or service through research, development, pricing, distribution, and promotion.
Branding: The process of creating and establishing a unique and identifiable image or personality for a product, service or organization.
Target Audience: The specific group of people that a product or service is intended to appeal to and reach.
Consumer Behavior: The study of how individuals or groups make decisions about what they buy, need, or want and how they interact with various forms of media.
Market Research: The process of gathering, analyzing, and interpreting information about a target market, competition, and industry trends.
Media Planning: The process of determining and selecting the most effective media platforms and channels to deliver an advertising message to a target audience.
Copywriting: The process of writing and developing advertising messages, which may include various forms of media such as print, digital, or broadcast.
Creative Concepts: The process of developing unique and innovative ideas for advertising campaigns that capture the attention of a target audience and effectively convey a message.
Public Relations: The process of managing and building relationships between a company, organization, or individual and the public through various forms of media and communication.
Crisis Management: The process of preparing for, managing, and responding to unforeseen events or situations that may negatively impact a company's reputation and image.
Social Media Management: The process of using social media platforms to build and manage a brand's online presence, engage with followers, and promote products or services.
Event Planning: The process of organizing and managing events such as press conferences, product launches, and trade shows to promote a product, service, or brand image.
Display Advertising: It involves placing banner ads on websites to promote products or services.
Social Media Advertising: Advertisement through social media platforms like Facebook, Instagram, Twitter, and LinkedIn.
Print Advertising: Advertisements printed in newspapers, magazines, brochures, and leaflets.
Radio Advertising: Advertisement played on radio stations to promote products or services.
Television Advertising: Advertisement aired on TV channels to promote products or services.
Outdoor Advertising: Advertising through billboards, kiosks, and signage placed in different locations.
Direct Mail Advertising: Advertising through direct mailers, flyers, and postcards that are sent to potential customers via mail.
Online Advertising: Advertising through online banners, videos, search engine ads, and PPC (pay-per-click) campaigns.
Sponsorship Advertising: Advertising through event sponsorship, product placement, or brand partnership.
Public Relations (PR): The communications and relationship management with the public, to maintain and enhance public image.
Content Marketing: Advertising through content creation, like blog articles, videos, infographics, podcasts, and webinars.
Influencer Marketing: Advertising through partnerships with social media influencers or brand ambassadors to promote products or services.
Guerrilla Marketing: Unconventional advertising through unusual channels or methods, like street art or flash mobs.
Mobile Advertising: Advertising through mobile devices, like smartphones, tablets, or wearables.
Email Marketing: Advertising through email campaigns to promote products or services.
"Advertising aims to put a product or service in the spotlight in hopes of drawing attention from consumers."
"There are a wide range of uses, the most common being the commercial advertisement."
"Commercial advertisements often seek to generate increased consumption of their products or services through 'branding,' which associates a product name or image with certain qualities in the minds of consumers."
"Ads that intend to elicit an immediate sale are known as direct-response advertising."
"Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies."
"Advertising may also help to reassure employees or shareholders that a company is viable or successful."
"Thomas J. Barratt was hired by Pears to be its brand manager—the first of its kind—and in addition to creating slogans and images, he recruited West End stage actress and socialite Lillie Langtry to become the poster-girl for Pears, making her the first celebrity to endorse a commercial product."
"Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s."
"Edward Bernays is considered the founder of modern, 'Madison Avenue' advertising."
"Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion."
"Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor, and 4.3% on radio."
"The largest ('Big Five') advertising agency groups are Omnicom, WPP, Publicis, Interpublic, and Dentsu."
"In Latin, advertere means 'to turn towards'."
"In the 19th century, soap businesses were among the first to employ large-scale advertising campaigns."
"Thomas J. Barratt was hired by Pears to be its brand manager—the first of its kind—and in addition to creating slogans and images, he recruited West End stage actress and socialite Lillie Langtry to become the poster-girl for Pears, making her the first celebrity to endorse a commercial product."
"Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion."
"Advertising's projected distribution for 2017 was 40.4% on TV."
"The largest ('Big Five') advertising agency groups are Omnicom, WPP, Publicis, Interpublic, and Dentsu."
"In Latin, advertere means 'to turn towards'."