"An intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience."
The specific group of people that a product or service is intended to appeal to and reach.
Demographics: Statistical data that describes a population, including age, gender, income, and education level. Knowing the demographics of your target audience helps you create targeted advertisements and messages that speak to their needs and interests.
Psychographics: The study of personality, values, attitudes, beliefs, interests, and lifestyles of people. Psychographic data help you understand the psychological and emotional factors that drive behavior and can guide you in creating effective communication strategies.
Customer segmentation: The process of dividing a market into smaller groups of customers with similar needs and characteristics. Segmentation helps you personalize messages and offers to specific customer groups, optimizing your return on investment.
Geographic targeting: Designing marketing campaigns and messages that target specific geographic areas. Geo-targeting enables businesses to reach customers in a particular neighborhood, city, or region with relevant offers and messaging.
Behavioral targeting: The practice of using online consumer behavior data to target advertising and marketing messages to specific individuals. Behavioral targeting enables businesses to anticipate consumer behavior and create targeted offers and messages accordingly.
Brand positioning: The process of defining the unique value proposition of your brand in the minds of consumers. Effective brand positioning helps your business stand out in a crowded marketplace and build relationships with your target audience.
Marketing research: The collection and analysis of data to inform business decisions. Market research helps businesses understand consumer behavior, market trends, customer preferences, and competitive pressures - all essential for targeting advertising and PR efforts effectively.
Consumer behavior: The study of how people make decisions in the marketplace, including what products and services to buy and why. Understanding consumer behavior helps businesses create messages and offers that resonate with their target audience and drive sales.
Social media analytics: The measurement, tracking, and analysis of social media activity to inform marketing decisions. Social media analytics provide insight into consumer behavior and preferences on various social media platforms, allowing businesses to make data-driven decisions about targeting.
Customer relationship management: The process of managing and optimizing customer interactions throughout the customer journey. CRM helps businesses understand customer behavior, respond to their needs and preferences, and create targeted offers and messaging that maximize customer lifetime value.
Demographic groups: Defined by age, gender, income, education, marital status, and other demographic factors.
Psychographic groups: Defined by personality traits, interests, values, attitudes, and lifestyle choices.
Geographical groups: Defined by location, such as city, state, or region.
Behavioral groups: Defined by specific behaviors or actions, such as buying patterns, browsing habits, or social media activity.
Industry or niche groups: Defined by profession or interest, such as healthcare professionals, foodies, or gamers.
Cultural or ethnic groups: Defined by cultural background, race, or ethnicity.
Generation groups: Defined by the year of birth, such as Baby Boomers, Gen X, Gen Y, or Gen Z.
Technographic groups: Defined by the use of technology, such as early adopters or those resistant to change.
Brand loyalists: Defined by current or past customers who have already shown interest in the brand.
Influencers: Defined by individuals who have a significant influence over the target audience, such as celebrities or bloggers.
"Defining the difference between a target market and a target audience comes down to the difference between marketing and advertising."
"A market is targeted by business strategies, whilst advertisements and media are more effectively used to appeal to a target audience."
"Businesses that have a wide target market will focus on a specific target audience for certain messages to send."
"The children and spouses of women, rather than the whole market which would have included the women themselves."
"A target audience is formed from the same factors as a target market, but it is more specific."
"The nutritional needs of growing children, children's knowledge and attitudes regarding nutrition, and other specialized details."
"Common factors for target audiences may reduce the target market to specifics such as 'men aged 20-30 years old, living in Auckland, New Zealand' rather than 'men aged 20-30 years old'."
"Just because a target audience is specialized doesn't mean the message being delivered will not be of interest and received by those outside the intended demographic."
"Failures of targeting a specific audience are also possible and occur when information is incorrectly conveyed."
"Goods with a negative social perception and face the repercussions of their image being opposed to commonly accepted social values."
"This reduced their target market and provided a specific target audience to focus on."
"Side effects such as a campaign backfire and 'demerit goods' are common consequences of a failed campaign."
"Young people between the ages of 2 and 18."
"A target audience is susceptible to influence from other factors."
"Advertisements and media, such as television shows, music, and print media, are more effectively used to appeal to a target audience."
"Advertising toys during the morning children's TV programs, rather than during the evening news broadcast."
"Failures of targeting a specific audience are possible and occur when information is incorrectly conveyed."
"Living in Auckland, New Zealand."
"A campaign backfire and 'demerit goods' are common consequences of a failed campaign."