"A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server."
It involves placing banner ads on websites to promote products or services.
Targeting and Segmentation: Understanding how to identify your ideal customer and deliver relevant ad content to them.
Ad Formats: Understanding the different types of ad formats such as display, video, native, and rich media and how they can work together.
Ad Network: Understanding how to leverage ad networks such as Google AdSense, Facebook Ads, and AdRoll for targeting and distribution.
Programmatic Advertising: Understanding how to automate ad buying and optimize your campaign.
Ad Placement: Understanding where to place your ads for maximum exposure and ROI.
Ad Evaluation: Understanding how to evaluate ad performance and optimize it over time.
Ad Landing Pages: Understanding how to design landing pages for your ads that convert.
Conversion Tracking: Understanding how to track conversions and optimize your ads accordingly.
Ad Auctions and Bidding: Understanding how to set bids and compete in ad auctions for a better outcome.
Audience Retargeting: Understanding how to retarget your audience with your ads across the web.
Banner Ads: These are rectangular ads that appear at the top or bottom of a website or within its content.
Pop-ups and Pop-unders: These ads that appear in a new window over or underneath the current web page.
Overlay Ads: These appear over the top of content and usually cover a portion of a page, often with an X to remove the ad.
Interstitial Ads: These ads appear between two content pages and last for a certain period of time.
Video Ads: Ads that play a video or an animation in the ad space for a set period of time.
Native Ads: These are ads that are designed to blend in with the content around them, making them less intrusive.
Rich Media Ads: These types of ads use interactive features, like videos or animations, to engage the audience.
Mobile Ads: Ads that are designed for mobile devices, such as smartphones and tablets.
Social Media Ads: These are ads that appear on social media platforms, like Facebook, Twitter, or Instagram.
Search Ads: Ads that appear at the top of search engine results pages in response to a user’s search query.
Retargeting Ads: Ads that target users who have previously interacted with a website or its products.
Programmatic Advertising: These are automated ad-buying technologies that enable advertisers to target specific audiences based on user data.
In-game Ads: These are ads that appear in video games, often as a product placement or as a banner ad.
Interactive Ads: Ads that allow the user to interact with them, such as quizzes or games.
Email Ads: Ads that appear in emails, such as a promotional offer or a sponsored newsletter.
Audio Ads: Ads that appear on radio, podcasts, or music streaming services.
Out-of-Home Ads: Ads that appear in physical locations outside of the home, such as billboards or bus wraps.
Branding Ads: Ads designed to increase brand awareness and brand identity.
Direct Response Ads: Ads that are designed to elicit an immediate response from the viewer, such as a purchase or a subscription.
Programmatic TV Advertising: These ads are served to viewers during specific TV programs or content using programmatic advertising technology.
"Web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer's interests."
"It is intended to attract traffic to a website by linking to the website of the advertiser."
"In many cases, banners are delivered by a central ad server."
"This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place."
"Usually though, advertisers use ad networks to serve their advertisements."
"A fact first documented on HotWired in 1996 by researchers Rex Briggs and Nigel Hollis."
"Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service."
"Web banners differ in that the results for advertisement campaigns may be monitored real-time."
"Many web surfers regard these advertisements as annoying because they distract from a web page's actual content or waste bandwidth."
"Newer web browsers often include software 'adblocker' options to disable pop-ups or block images from selected websites."
"For example, Adblock Plus for Mozilla Firefox..."
"Behavior is often tracked through the use of a click tag."
"Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement."
"In some cases, web banners cover screen content that the user wishes to see."
"Another way of avoiding banners is to use a proxy server that blocks them, such as Privoxy."
"...or AdThwart for Google Chrome..."
"...or ie7pro for Internet Explorer."
"This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place."
"...resulting in a revshare system and higher quality ad placement."