- "Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are."
The process of gathering, analyzing, and interpreting information about a target market, competition, and industry trends.
Market Research Definition: What is market research? Its purpose and uses.
Market Segmentation: The process of dividing a market into smaller groups or segments with similar needs or behaviors.
Research Methods: Different research methods use to conduct market research, including surveys, focus groups, observations, experiments, and secondary data research.
Data Collection: How to collect and analyze data through different means such as online surveys, telephone interviews, direct mail, and more.
Data Analysis Techniques: Use of techniques such as regression analysis, cluster analysis, factor analysis, and discriminant analysis to determine data patterns and trends.
Consumer Behavior: Consumers' attitudes, behaviors, and market behaviors that lead to purchasing decisions.
Competitive Analysis: Research into competitors' strengths, weaknesses, and marketing strategies.
Branding: A marketing strategy that aims to create an identity and differentiate products and services from the competition.
Advertising Campaigns: Creating effective advertising campaigns through understanding the target audience and how to reach them.
Public Relations: How public relations can be beneficial for a business, including crisis management, reputation management, and event planning.
Primary research: This is a type of research that is conducted by collecting firsthand information directly from the source through surveys, interviews, focus groups, observation, or experimentation.
Secondary research: This is a type of research that involves gathering information from existing sources such as company reports, industry publications, government statistics, and academic papers.
Qualitative research: This type of research is used to understand the attitudes, opinions, and behavior of customers through techniques such as interviews, focus groups, and observation.
Quantitative research: This type of research is used to gather numerical data on customers' attitudes, opinions, and behavior through surveys, experiments, or statistical analysis.
Online research: This type of research is conducted using the internet and social media platforms to gather information about customers and their behavior.
Ethnographic research: This type of research involves immersing researchers in the cultural context of their subjects to understand their attitudes, behavior, and beliefs.
Competitive research: This type of research seeks to understand the strategies and tactics used by competitors in the market to gain an advantage.
Brand research: This type of research focuses on understanding the perceptions and attitudes that customers have towards a particular brand or product.
Customer satisfaction research: This type of research is used to gather feedback from customers regarding their satisfaction with a particular product, service, or experience.
Geodemographic research: This type of research combines demographic and geographic data to analyze consumer behavior in specific geographic locations.
Product research: This type of research is used to gather information about customers' preferences, needs, and expectations regarding a particular product or service.
Trend research: This type of research is conducted to identify emerging trends in the market and to analyze the potential impact on businesses and consumers.
- "It is an important component of business strategy and a major factor in maintaining competitiveness."
- "Market research helps to identify and analyze the needs of the market, the market size, and the competition."
- "Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys and analysis of secondary data."
- "Although both involve consumers, Marketing research is concerned specifically about marketing processes, such as advertising effectiveness and salesforce effectiveness, while market research is concerned specifically with markets and distribution."
- "Two explanations given for confusing Market research with Marketing research are the similarity of the terms and also that Market Research is a subset of Marketing Research."
- "Market research...is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making."
- "Qualitative techniques such as focus groups, in-depth interviews, and ethnography."
- "Quantitative techniques such as customer surveys and analysis of secondary data."
- "Market research includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods."
- "Market research...is the systematic gathering and interpretation of information about individuals or organizations."
- "Market research...to gain insight or support decision making."
- "Market research...to gain insight or support decision making."
- "Further confusion exists because of major companies with expertise and practices in both areas."
- "Market research is concerned specifically with markets and distribution."
- "Marketing research...is concerned specifically about marketing processes, such as advertising effectiveness and salesforce effectiveness."
- "Market research is an important component of business strategy."
- "It is a major factor in maintaining competitiveness."
- "Market research helps to identify and analyze the needs of the market, the market size, and the competition."
- "Further confusion exists because of major companies with expertise and practices in both areas."