"Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services."
The process of promoting a product or service through research, development, pricing, distribution, and promotion.
Branding: Establishing and promoting a unique identity for a company or product.
Target audience: Analyzing and understanding the characteristics of the potential customers for a product or service.
Market research: Gathering and analyzing data on the wants, needs, and behavior of consumers in a particular market.
Product development: Creating new or improved products that meet the needs of customers and provide a competitive advantage.
Advertising: Promoting products or services through various media channels such as television, radio, print, and digital.
Public relations: Building and maintaining positive relationships with the public and media through various means like press releases, events, and social media.
Consumer behavior: Understanding the psychological factors that influence the buying decisions of individuals.
Marketing mix: A set of tools like product, price, promotion, and place that are used to create a strategy for marketing a product or service.
Sales techniques: Tactics used by marketers to sell products, including upselling, cross-selling, and offering discounts.
Digital marketing: Advertising and promoting products or services using digital channels such as social media, email, and paid search.
Content marketing: Creating and sharing valuable content with the aim of attracting and retaining customers.
Marketing analytics: Collecting, analyzing, and interpreting data to make informed marketing decisions.
Marketing strategy: A plan for accomplishing marketing objectives and reaching business goals.
Customer relationship management: Building and maintaining relationships with existing customers through personalized communication and other services.
Market segmentation: Dividing a market into smaller, homogenous groups of consumers with similar needs and attributes.
Direct Marketing: Directly targeting consumers with personalized messages that encourage them to take a certain action, such as making a purchase or signing up for a service.
Brand Marketing: Building and promoting a company's brand through advertising, sponsorships, and other means.
Social Media Marketing: Promoting products or services through social media platforms, such as Facebook, Twitter, and Instagram.
Email Marketing: Using email to reach out to customers and build relationships with them.
Search Engine Marketing: Optimizing a website to show up at the top of search engine results pages (SERPs).
Content Marketing: Creating content that provides value to consumers in order to attract and retain their attention.
Event Marketing: Creating and organizing events that promote a brand or product.
Inbound Marketing: Creating content and using other methods to attract potential customers to a company's website or social media page.
Affiliate Marketing: Promoting products through affiliate programs in which an individual earns commission on sales they generate.
Public Relations: Building and maintaining a positive image and relationship with the public through media and other communications.
Guerilla Marketing: Using unconventional methods and tactics to promote a brand or product.
Print Advertising: Placing ads in newspapers, magazines, and other print media.
TV Advertising: Creating and airing commercials on television.
Radio Advertising: Creating and airing commercials on the radio.
Outdoor Advertising: Placing ads in public spaces, such as billboards, buses, and buildings.
Mobile Marketing: Using mobile devices, such as smartphones and tablets, to promote products or services.
Video Marketing: Creating and sharing videos that promote a brand or product.
Influencer Marketing: Partnering with influencers, such as bloggers or social media stars, to promote a brand or product.
"...selection of a target audience; selection of certain attributes or themes to emphasize in advertising; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand."
"Marketing is typically done by the seller, typically a retailer or manufacturer."
"Sometimes tasks are contracted to a dedicated marketing firm or advertising agency."
"A trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination."
"Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing)."
"Known as market orientations, they determine how marketers approach the planning stage of marketing."
"The marketing mix, which outlines the specifics of the product and how it will be sold, is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market."
"Once these factors are determined, marketers must then decide what methods of promoting the product, including the use of coupons and other price inducements."
"The term marketing... is the business process of identifying, anticipating and satisfying customers' needs and wants."
"Marketing... is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services."
"[Marketing] potentially includes... selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns."
"[Marketing] potentially includes... attendance at trade shows and public events."
"[Marketing] potentially includes... design of products and packaging attractive to buyers."
"[Marketing] potentially includes... defining the terms of sale, such as price, discounts, warranty, and return policy."
"[Marketing] potentially includes... product placement in media or with people believed to influence the buying habits of others."
"[Marketing] potentially includes... agreements with retailers, wholesale distributors, or resellers."
"[Marketing] potentially includes... attempts to create awareness of, loyalty to, and positive feelings about a brand."
"A trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination."
"The term marketing... incorporates knowledge gained by studying the management of exchange relationships."