Quote: "Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service... As traditional advertising media channels—such as print, radio, television, and direct mail—lose popularity, marketers and advertisers have felt compelled to find new strategies to convey their commercial messages to the consumer."
Unconventional advertising through unusual channels or methods, like street art or flash mobs.
Guerrilla marketing strategy: Understanding the basics of guerrilla marketing and how it can be used as a cost-effective way to promote a business or a product.
Branding: Creating an effective brand strategy that communicates the message and the personality of the brand.
Competitor analysis: Analyzing the strengths and weaknesses of the competition to identify opportunities for guerrilla marketing.
Target audience: Identifying the target audience and understanding their needs and wants to create effective guerrilla marketing campaigns.
Creativity: Employing creative ideas and tactics to capture the attention of the target audience.
Social media marketing: Leveraging social media to create buzz and engage with customers.
Experiential marketing: Creating unique experiences for customers that are memorable and build brand loyalty.
Community marketing: Building relationships with the local community to create advocates for the brand.
Street marketing: Using outdoor spaces and unconventional methods to market products or services.
Buzz marketing: Creating buzz around a product or service through word-of-mouth marketing.
Ambush marketing: Using unanticipated and nontraditional marketing methods to capitalize on major events or occasions.
Viral marketing: Creating compelling and shareable content that spreads organically through social media and other digital channels.
Product placement: Strategically placing products in TV shows, movies, and other media to increase brand awareness and recognition.
Public relations: Understanding how to use PR to create a positive image for the brand and manage crisis communication.
Grassroots marketing: Creating a groundswell of support for the brand through a network of like-minded individuals and communities.
Guerrilla tactics: Employing unconventional tactics to market products or services, such as flash mobs and flash sales.
Cross-promotion: Leveraging partnerships with other businesses to reach new audiences and create mutually beneficial relationships.
Guerrilla team building: Building a team of guerrilla marketers and empowering them to create innovative and effective campaigns.
Ethical considerations: Understanding the ethical implications of guerrilla marketing and ensuring that campaigns are legal, ethical, and socially responsible.
Measuring success: Understanding how to measure the success of guerrilla marketing campaigns and using the data to improve future efforts.
Ambush Marketing: Involves using an event, such as a conference or concert, to promote a brand that is not actually sponsoring the event.
Street Marketing: Utilizes unconventional methods to attract attention to a product or service in public spaces, often with the use of props or performers.
Experiential Marketing: Creates a memorable experience for consumers to engage with the brand, often incorporating technology or interactive elements.
Stealth Marketing: Hides promotional messages within media or entertainment content in a subtle way that doesn't appear overtly advertisement-like.
Infiltration Marketing: Involves members of a company embedding themselves in a community or social group to promote the brand from within.
Flash Mob Marketing: Involves a group of people appearing suddenly in a public space to perform a choreographed routine that promotes a brand or product.
Viral Marketing: Utilizes social media and other online platforms to create buzz around a product or service, often with the use of shareable content.
Wild Posting: Involves putting up posters and flyers in public spaces such as walls, bus stops, and billboards.
Ambient Marketing: Places advertisements in unconventional or unexpected spaces, such as the bottom of a pool or the back of an elevator door.
Grassroots Marketing: Utilizes a groundswell of support by engaging with a community or group to create buzz around a brand or product in a specific area.
Quote: "The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing."
Quote: "One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketing is to induce people to remember products or brands in a different way than they might have been accustomed to."
Quote: "Guerrilla marketing uses multiple techniques and practices in order to establish direct contact with potential customers."
Quote: "By creating a memorable experience, it also increases the likelihood that a consumer, or someone who interacted with the campaign, will tell their friends about the product."
Quote: "As traditional advertising media channels—such as print, radio, television, and direct mail—lose popularity..."
Quote: "For guerrilla campaigns to be successful, companies generally do not need to spend large amounts of money, but they need to have imagination, energy, and time."
Quote: "Guerrilla marketing is relatively inexpensive, and focuses more on reach rather than frequency."
Quote: "Therefore, guerrilla marketing has the potential to be effective for small businesses, especially if they are competing against bigger companies."
Quote: "This type of marketing also works on the unconscious mind, because purchasing decisions are often made by the unconscious mind."
Quote: "To keep the product or service in the unconscious mind requires repetition."
Quote: "...via word of mouth, the product or service being advertised reaches more people than initially anticipated."
Quote: "It is a way of advertising that increases consumers' engagement with the product or service and is designed to create a memorable experience."
Quote: "Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service."
Quote: "Guerrilla marketing has the potential to be effective for small businesses, especially if they are competing against bigger companies."
Quote: "If a buzz is created around a product and if it is shared amongst friends, then this mechanism enables repetition."
Quote: "The message to consumers is often designed to be clear and concise."
Quote: "Guerrilla marketing focuses on taking the consumer by surprise to make a dramatic impression about the product or brand."
Quote: "It is a type of publicity...to promote a product or service...to induce people to remember products or brands in a different way than they might have been accustomed to."
Quote: "They need to have imagination, energy, and time."