"Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices."
Advertising through mobile devices, like smartphones, tablets, or wearables.
Mobile Advertising Overview: An overview of mobile advertising, including its definition, history, and importance.
Mobile Marketing Strategy: Creating a sound mobile marketing strategy is an essential part of mobile advertising. Topics covered under this include goal setting, audience, and device targeting, budgets, and measuring success.
Ad Formats: The different types of mobile ad formats that are available such as banners, interstitial ads, native ads, rewarded videos, and more. This also includes the understanding of where each ad format works best.
Mobile Ad Networks: The ad networks available―both large and small―that offer advertiser services to reach targeted mobile audiences.
Mobile Ad Auctions: The process by which mobile ads are won and served on a huge scale such as real-time bidding (RTB) and programmatic advertising.
Mobile Ad Creatives: How to create compelling mobile ad content, including best practices for designing visuals and copywriting text.
Mobile Ad Targeting: Understanding the various kinds of targeting options available on mobile platforms such as geotargeting, demographic targeting, and behavioral targeting.
Call-to-Action Buttons: This topic covers the different types of call-to-action (CTA) buttons, including their placement, sizing, and messaging.
Mobile App Install Campaigns: A type of mobile advertising that focuses on driving app installs or app downloads.
Tracking and Analytics: The process of measuring the effectiveness of mobile advertising campaigns including the use of tools like Google Analytics, Appsflyer, Singular or numerous other tools to track different advertising variables.
Attribution Modeling: One of the most important aspects of mobile advertising, understanding how it affects the entire Mobile user journey, attribution modelling is an essential topic that helps advertisers in figuring out how much each channel or touchpoint contributed to a conversion.
Mobile Optimization: Ensuring that the mobile destination is optimized for a great mobile experience. Topics under Mobile Optimization include mobile landing pages, mobile checkout, and responsive design, among others.
Mobile Ad Compliance: Mobile ad compliance, data privacy laws, and regulatory compliance such as the General Data Protection Regulation (GDPR) are necessary topics to be considered by advertisers.
Cost Models: Understanding different cost models like Cost-per-Mille (CPM), Cost-per-Click (CPC), Cost-per-Action (CPA), etc., is also very important.
Key Performance Indicators (KPIs): Identifying the most important KPIs which are key indicators of campaign success. KPIs can include Click-through rates (CTR), Cost-Per-Install (CPI), Viewability, VTR, and more.
Banner Ads: Banner ads are small image-based ads that are displayed at the top or bottom of mobile screens.
Interstitials: Interstitials are full-screen ads that appear while a user is waiting for an app or webpage to load.
Native Ads: Native ads are ads that are designed to look and feel like the content around them, making them more appealing to users.
Video Ads: Video ads are ads that are played as a video or animated sequence, and can be displayed as pre-roll, mid-roll or post-roll ads.
Rich Media Ads: These ads are typically larger than banner ads and feature interactive elements such as games or animations.
Search Ads: Search ads appear at the top of mobile search results and are typically linked to keywords or phrases.
SMS Ads: SMS ads are ads that are delivered to users through text messages.
In-Game Ads: In-game ads are ads that are displayed within mobile games or other types of mobile applications.
App Install Ads: App install ads are designed to encourage users to download a particular app and are typically displayed on app stores, search engines or on mobile websites.
Location-Based Ads: These ads are targeted to users based on their location, using GPS or other mobile technology to serve relevant ads.
Social Media Ads: Social media ads are ads that are displayed on social networks such as Facebook, Twitter, and Instagram.
Gamification Ads: Gamification ads are ads that contain an element of gamification, such as a competition or game, to increase user engagement.
Augmented Reality Ads: Augmented reality ads use AR technology to create interactive and immersive advertising experiences.
Audio Ads: Audio ads are ads that are played as audio or sound clips, typically within music or podcast apps.
Sponsored Content: Sponsored content is content that is created by a brand, but looks and feels like independent editorial content.
QR Code Ads: QR code ads are ads that contain a QR code that users can scan to access more information about a product or service.
Wearables Ads: Wearables ads are targeted ads designed for wearable devices such as smartwatches and fitness trackers.
Podcast Ads: Podcast ads are ads that are played during podcasts or are integrated into the content of the podcast itself.
Influencer Marketing: Influencer marketing is a type of advertising that involves partnering with popular bloggers, YouTubers, social media influencers or celebrities to promote a product or service.
"It is a subset of mobile marketing."
"Mobile advertising can take place as text ads via SMS or banner advertisements that appear embedded in a mobile website."
"U.S. mobile app-installed ads accounted for 30% of all mobile advertising revenue in 2014."
"U.S. mobile app-installed ads will top $4.6 billion in 2016."
"U.S. mobile app-installed ads will reach over $6.8 billion by the end of 2019."
"Other ways mobile advertising can be purchased include working with a Mobile Demand Side Platform, in which ad impressions are bought in real-time on an Ad exchange."
"One report has indicated that worldwide mobile digital advertising spend would reach $185 billion in 2018."
"Worldwide mobile digital advertising spend is expected to reach $217 billion in 2019."
"Worldwide mobile digital advertising spend is expected to reach $247 billion in 2020."
"U.S. mobile app-installed ads accounted for 30% of all mobile advertising revenue in 2014."
"It is estimated that U.S. mobile app-installed ads accounted for 30% of all mobile advertising revenue in 2014."
"Mobile advertising revenue is generated through various forms such as text ads via SMS or banner advertisements embedded in a mobile website."
"Other ways mobile advertising can be purchased include working with a Mobile Demand Side Platform, in which ad impressions are bought in real-time on an Ad exchange."
"U.S. mobile app-installed ads accounted for 30% of all mobile advertising revenue in 2014."
"U.S. mobile app-installed ads will top $4.6 billion in 2016 and over $6.8 billion by the end of 2019."
"Mobile app-installed ads accounted for 30% of all mobile advertising revenue in 2014."
"One report has indicated that worldwide mobile digital advertising spend would reach $185 billion in 2018, $217 billion in 2019 and $247 billion in 2020."
"Mobile Demand Side Platforms (DSPs) are one example of platforms used to purchase mobile advertising."
"Mobile advertising can be delivered as text ads via SMS or banner advertisements embedded in a mobile website."