"Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users."
Advertising through online banners, videos, search engine ads, and PPC (pay-per-click) campaigns.
Digital Marketing: This includes all marketing efforts that use electronic devices or the internet to reach customers.
Target Audience: Identifying and defining the audience who is most likely to be interested in your product or service.
Campaign Strategy: Developing an effective plan to reach your target audience and achieve your advertising goals.
Search Engine Optimization (SEO): Developing and implementing strategies that increase the visibility and ranking of your website in search engine results pages.
Pay-Per-Click (PPC) Advertising: Paying for online ads on platforms such as Google Ads, Bing Ads, and Facebook Ads that are only charged when a user clicks on the ad.
Display Advertising: Using visual ads such as banners or videos on websites, social media platforms, and other digital media formats to promote your product or service.
Mobile Advertising: Advertising on mobile devices, including SMS marketing, in-app ads, and mobile web display ads.
Email Marketing: Developing and sending personalized emails to targeted audiences with the goal of driving conversions.
Social Media Advertising: Promoting products or services through sponsored posts, ads, or other types of social media marketing campaigns.
Content Marketing: Creating and promoting valuable and engaging content to attract and retain a target audience, as well as drive profitable customer action.
Branding and Brand Management: Creating a brand that stands out and represents your company’s values and unique value propositions.
Ad Planning and Placement: Determining the best locations and periods to place and run ads.
Analytics and Metrics: Gathering and analyzing data to assess the success of your advertising campaigns and calculate the ROI.
Budget Management: Effective allocation of resources to achieve maximum ROI for your advertising campaigns.
A/B Testing: Comparing two versions of an ad or campaign to determine which one is more effective.
Display Advertising: It involves the use of visual banners on websites, such as image, text, or video ads.
Native Advertising: This type of advertising is designed to blend in with the content of a website or social media platform, and often appears as sponsored content.
Social Media Advertising: It involves the use of sponsored ads on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others.
Search Engine Advertising: These are ads that appear when a user searches for specific keywords on search engines such as Google, Yahoo, and Bing.
Video Advertising: It involves the use of video ads on sites like YouTube, Vimeo, or social media platforms.
Influencer Marketing: This type of advertising involves collaborating with social media influencers or bloggers to promote a brand or product.
Email Marketing: It involves communicating with customers and prospective ones through email newsletters or promotional materials.
Affiliate Marketing: It involves partnering with other websites or businesses to promote your products or services, with commission earned on any eventual sales.
Mobile Advertising: These are ads that appear on mobile devices through mobile apps, SMS or MMS, in-game ads, and mobile web banners.
Programmatic Advertising: It is data-driven advertising that enables advertisers to reach their target audience with more precision, using automation software.
Retargeting: This involves using cookies to track a user's online activity and then retargeting that user with relevant ads on various websites they visit.
Content Marketing: This type of advertising focuses on the creation and distribution of valuable content that draws in an audience and drives sales.
Digital Public Relations: This involves using online channels to manage and improve the reputation of a brand or individual.
Podcast Advertising: This is a form of audio advertising that may involve hosting sponsored ads within the content of a podcast.
Webinar and Virtual Event Advertising: It is a type of online advertising that drives attendance and participation to virtual events, such as webinars or conferences.
Interactive Advertising: It is an engaging form of online advertising that may involve game-like interactive ads or virtual reality experiences.
In-game Advertising: It involves the use of advertisements in video games, either as display ads or product placements.
Outstream Video Advertising: This is a type of video advertising that allows video ads to play in different formats, such as within articles or other content.
Augmented Reality Advertising: This is a form of advertising that uses augmented reality technology to create an interactive experience for users.
Branded Content: This type of advertising involves the creation of content that promotes a brand subtly or implicitly, usually in collaboration with content creators, as opposed to a direct advertisement.
"Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising."
"Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising."
"Other potential participants include advertising agencies that help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser."
"In 2016, Internet advertising revenues in the United States surpassed those of cable television and broadcast television. In 2017, Internet advertising revenues in the United States totaled $83.0 billion, a 14% increase over the $72.50 billion in revenues in 2016."
"Research estimates for 2019's online advertising spend put it at $125.2 billion in the United States, some $54.8 billion higher than the spend on television ($70.4 billion)."
"Many common online advertising practices are controversial and, as a result, have become increasingly subject to regulation."
"Many internet users also find online advertising disruptive and have increasingly turned to ad blocking for a variety of reasons."
"Declining ad revenue has led some publishers to place their content behind paywalls."
"Online advertising... uses the Internet to promote products and services to audiences and platform users."
"Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising."
"Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising."
"Other potential participants include advertising agencies that help generate and place the ad copy."
"Many internet users also find online advertising disruptive and have increasingly turned to ad blocking for a variety of reasons."
"In 2017, Internet advertising revenues in the United States totaled $83.0 billion, a 14% increase over the $72.50 billion in revenues in 2016."
"Research estimates for 2019's online advertising spend put it at $125.2 billion in the United States, some $54.8 billion higher than the spend on television ($70.4 billion)."
"Declining ad revenue has led some publishers to place their content behind paywalls."
"Other potential participants include advertising affiliates who do independent promotional work for the advertiser."
"An ad server technologically delivers the ad and tracks statistics."
"Many common online advertising practices are controversial and, as a result, have become increasingly subject to regulation."