"Out-of-home advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home."
Advertising through billboards, kiosks, and signage placed in different locations.
Types of Outdoor Advertising: This topic covers the various types of outdoor advertising methods, including billboards, transit advertising, street furniture, and more.
Benefits of Outdoor Advertising: This topic covers the advantages of outdoor advertising methods over other forms of advertising.
Demographics and Target Audiences: This topic covers the different demographic groups that are most effectively targeted through outdoor advertising.
Placement of Outdoor Ads: This topic covers the criteria used for choosing ideal locations to place outdoor ads.
Designing Effective Outdoor Ads: This topic covers the elements of effective outdoor ads, including size, color, graphic design, and more.
Outdoor Advertising and Technology: This topic covers the impact of technology on outdoor advertising, including the increasing use of digital billboards and mobile advertising.
Measuring the Success of Outdoor Advertising: This topic covers the various methods used to measure the effectiveness of outdoor advertising campaigns.
Regulations and Legalities: This topic covers the legal requirements and regulations involved in outdoor advertising, such as permits, height restrictions, and more.
Branding and Messaging: This topic covers the importance of effective branding and messaging in outdoor advertising, using examples of successful campaigns.
Outdoor Advertising Strategies: This topic covers various strategies used in outdoor advertising, such as guerrilla advertising, ambient advertising, and more.
Billboards: One of the most traditional forms of outdoor advertising, billboards are a large image or message sprayed or printed on a poster that's fixed to a wall or on a free-standing structure.
Transit Advertising: Transit advertising is the use of vehicles like buses, trains or taxis as moving billboards to promote products, services or events.
Street Furniture Advertising: This includes ads placed on benches, bus shelters, telephone booths, kiosks, and newsstands. Street furniture ads are typically smaller than traditional billboards or other types of outdoor advertising.
Digital Billboards: Digital billboards use LED technology to display moving images and content that can change frequently.
Mobile Billboards: This form of advertising involves using vehicles like trucks or cars to display ads as they drive around busy streets or events.
Guerrilla Advertising: This is an unconventional and edgier form of outdoor advertising that uses creative and unexpected methods, like graffiti, stencils, projections, or flash mobs, to promote products or services in public spaces.
Retail Advertising: Retail advertising includes store window displays, signs and posters on walls, and other types of advertising within or around the retail location.
Event Advertising: This type of outdoor advertising is typically used for a specific event, like a festival, concert or sports game, to promote products or services related to the event.
Sponsorship Advertising: Sponsorship advertising involves sponsoring a specific outdoor event, such as a charity fundraiser, to promote brand awareness and value.
Airborne Advertising: This type of advertising uses airplanes, blimps, or skywriting to display advertising messages to a mass audience.
"This includes billboards, wallscapes, and posters seen while 'on the go'."
"It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues."
"OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative."
"The OOH advertising industry in the United States includes more than 2,100 operators in 50 states representing the major out of home format categories."
"These OOH media companies range from public, multinational media corporations to small, independent, family-owned businesses."
"Currently, the United Kingdom and France are Western Europe's first and second largest markets for OOH, respectively."
"Data from Outsmart (formerly the Outdoor Media Centre), the UK's out-of-home advertising trade association, shows that digital out-of-home (DOOH) grew at a 29.7% CAGR from 2009 to 2014."
"Also called outdoor advertising."
"Seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues."
"OOH advertising formats fall into four main categories."
"The OOH advertising industry in the United States includes more than 2,100 operators in 50 states."
"These OOH media companies range from public, multinational media corporations to small, independent, family-owned businesses."
"Currently, the United Kingdom and France are Western Europe's first and second largest markets for OOH, respectively."
"Digital out-of-home (DOOH) grew at a 29.7% CAGR from 2009 to 2014."
"Alternative OOH advertising formats."
"Out-of-home."
"Billboards, wallscapes, and posters."
"Outsmart (formerly the Outdoor Media Centre)."
"Digital out-of-home (DOOH) grew at a 29.7% CAGR from 2009 to 2014."