"Advertising is the practice and techniques employed to bring attention to a product or service."
Examines the strategies and effects of advertising and commercial communication.
Marketing: The process of promoting and selling products or services to potential customers.
Consumer behavior: The study of how people make decisions about what they buy, want, need, or act in regards to a product.
Media planning: The process of determining the most effective way to reach a target audience through various media channels.
Branding: The process of creating a unique name, design, and image for a product or service and establishing a significant presence in the market.
Copywriting: The act of writing text for advertising or promotional materials, such as brochures, commercials, or websites.
Public relations: The practice of managing communication between an organization and its stakeholders, including customers, investors, employees, and the media.
Sales techniques: Methods used by salespeople to persuade potential customers to buy a product or service.
Digital marketing: Marketing that utilizes digital channels, such as social media, email, and search engines, to connect with customers and promote products or services.
Market research: The process of gathering and analyzing information about a market, including customer preferences, trends, and behavior.
Advertising law: The legal framework that governs the creation, distribution, and implementation of advertising materials, including trademarks, copyrights, and contract law.
Creative strategy: The development of a unique and compelling message or concept for an ad campaign that resonates with the target audience.
Cultural trends: The study of shifts, changes, and movements in popular culture that may influence consumer behavior, attitudes, and preferences.
"Advertising aims to put a product or service in the spotlight in hopes of drawing attention from consumers."
"There are a wide range of uses, the most common being the commercial advertisement."
"Commercial advertisements often seek to generate increased consumption of their products or services through 'branding,' which associates a product name or image with certain qualities in the minds of consumers."
"Ads that intend to elicit an immediate sale are known as direct-response advertising."
"Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies."
"Advertising may also help to reassure employees or shareholders that a company is viable or successful."
"Thomas J. Barratt was hired by Pears to be its brand manager—the first of its kind—and in addition to creating slogans and images, he recruited West End stage actress and socialite Lillie Langtry to become the poster-girl for Pears, making her the first celebrity to endorse a commercial product."
"Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s."
"Edward Bernays is considered the founder of modern, 'Madison Avenue' advertising."
"Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion."
"Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor, and 4.3% on radio."
"The largest ('Big Five') advertising agency groups are Omnicom, WPP, Publicis, Interpublic, and Dentsu."
"In Latin, advertere means 'to turn towards'."
"In the 19th century, soap businesses were among the first to employ large-scale advertising campaigns."
"Thomas J. Barratt was hired by Pears to be its brand manager—the first of its kind—and in addition to creating slogans and images, he recruited West End stage actress and socialite Lillie Langtry to become the poster-girl for Pears, making her the first celebrity to endorse a commercial product."
"Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion."
"Advertising's projected distribution for 2017 was 40.4% on TV."
"The largest ('Big Five') advertising agency groups are Omnicom, WPP, Publicis, Interpublic, and Dentsu."
"In Latin, advertere means 'to turn towards'."