"Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services."
The study of how people make decisions about what they buy, want, need, or act in regards to a product.
"Consumer behaviour has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics)."
"Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing."
"The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables."
"Consumer behaviour also investigates the influences on the consumer, from social groups such as family, friends, sports, and reference groups, to society in general (brand-influencers, opinion leaders)."
"Research has shown that consumer behaviour is difficult to predict, even for experts in the field."
"New research methods, such as ethnography, consumer neuroscience, and machine learning are shedding new light on how consumers make decisions."
"Customer relationship management (CRM) databases have become an asset for the analysis of customer behaviour."
"The extensive data produced by these databases enables detailed examination of behavioural factors that contribute to customer re-purchase intentions, consumer retention, loyalty, and other behavioural intentions."
"Databases also assist in market segmentation, especially behavioural segmentation such as developing loyalty segments."
"Tightly targeted customised marketing strategies on a one-to-one basis."
"Behavioural variables (such as usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals)."
"Consumer behaviour also investigates the influences on the consumer, from social groups such as family, friends, sports, and reference groups, to society in general."
"Behavioural factors that contribute to customer re-purchase intentions, consumer retention, loyalty, and other behavioural intentions."
"The study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services."
"Elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics."
"New research methods, such as ethnography, consumer neuroscience, and machine learning are shedding new light on how consumers make decisions."
"Customer relationship management (CRM) databases."
"Detailed examination of behavioural factors that contribute to customer re-purchase intentions, consumer retention, loyalty, and other behavioural intentions."
"Databases also assist in market segmentation, especially behavioural segmentation such as developing loyalty segments."