"The primary driving forces behind popular culture, especially when speaking of Western popular cultures, are the media, mass appeal, marketing and capitalism."
The study of shifts, changes, and movements in popular culture that may influence consumer behavior, attitudes, and preferences.
Cultural Studies: A multidisciplinary field of research that examines the socio-cultural aspects of advertising and marketing messages, the representation of diverse cultures and social groups in advertising, and the impact of media on culture and society.
Psychology of Advertising: Examines the psychological effects of advertising and marketing communications, exploring topics like perceptions, attitudes, motivation, persuasion, and emotional interactions.
Consumer Behavior: Studies the behavior of consumers in the context of purchasing decisions, exploring topics such as needs, influences, decision-making processes, and post-purchase evaluation.
Globalization: Examines the impact of globalization on the advertising industry and cultural trends, exploring topics like cross-cultural marketing, localization, and the rise of global brands.
Social Media Marketing: Explores the use of social media platforms for advertising and marketing purposes, examining topics such as user engagement, influence, and social media analytics.
Semiotics and Cultural Analysis: Uses semiotic and cultural analysis techniques to interpret the meaning behind visual and textual elements of advertising messages, exploring topics such as symbolism, cultural norms, and stereotypes.
Gender and Race Representation: Examines the representation of gender and race in advertising, exploring topics such as gender stereotypes, body image, and the portrayal of minorities in advertising.
Branding: Studies the theories and practices of branding and brand management, exploring topics such as brand identity, brand image, brand loyalty, and brand equity.
Media Studies: Examines the impact of media on cultural trends and advertising, exploring topics such as media ownership, media ecology, and the relationship between media and public opinion.
Ethics and Social Responsibility: Explores the ethical and social implications of advertising and marketing practices, examining topics such as consumer protection, sustainability, and corporate social responsibility.
Socially conscious advertising: This trend focuses on promoting social causes like climate change or social justice, and aims to create a positive impact beyond simply selling products.
Nostalgia advertising: Nostalgia advertising is all about tapping into consumers' sentimental longing for the past. Advertisers often use vintage imagery or reference popular culture from the past to evoke memories and emotions.
Personalization: This trend focuses on creating personalized experiences for consumers, using data and technology to tailor advertising messages to individual preferences and interests.
Brand purpose: This trend is about building a purpose-driven brand that stands for something beyond just selling products, such as promoting environmental sustainability or social equity.
Influencer marketing: Influencer marketing involves partnering with social media influencers to promote products and services to their followers, leveraging their influence to reach a wider audience.
Virtual and Augmented Reality: Using virtual and augmented reality technology, advertisers can create immersive experiences that allow consumers to interact with products and brands in a more engaging way.
Humor: Humor in advertising is a classic trend that never goes out of style. By using wit and sarcasm, advertisers aim to create a memorable and entertaining impression on consumers.
Personal sacrifice: This trend highlights how consumers make personal sacrifices to purchase environmentally sustainable or socially responsible products, appealing to consumer's values and beliefs.
Hyper-segmentation: Instead of targeting broad demographic groups, advertisers are using more data to create targeted (sometimes individual) advertising messages to specific sub-segments of their audience.
Minimalism: In opposition to the excess of consumer culture, advertisers are using minimalism and simplicity to appeal to consumers who are seeking simplicity and contentment.
"Therefore, popular culture has a way of influencing an individual's attitudes towards certain topics."
"Heavily influenced in modern times by mass media, this collection of ideas permeates the everyday lives of people in a given society."
"It is generally viewed in contrast to other forms of culture such as folk culture, working-class culture, or high culture..."
"...from different academic perspectives such as psychoanalysis, structuralism, postmodernism, and more."
"The common pop-culture categories are: entertainment (such as film, music, television, and video games), sports, news (as in people/places in the news), politics, fashion, technology, and slang."
"Popular culture (also called mass culture or pop culture)"
"Because of this, popular culture is something that can be defined in a variety of conflicting ways by different people across different contexts."
"Popular culture also encompasses the activities and feelings produced as a result of interaction with these dominant objects."
"Theodor Adorno refers to as the 'culture industry'."
"A set of practices, beliefs, artistic output (also known as popular art or mass art) and objects that are dominant or prevalent in a society at a given point in time."
"Mass culture"
"The media, mass appeal, marketing, and capitalism."
"The media, mass appeal, marketing, and capitalism."
"...it is produced by what philosopher Theodor Adorno refers to as the 'culture industry'. Heavily influenced in modern times by mass media, this collection of ideas permeates the everyday lives of people in a given society."
"A set of practices, beliefs, artistic output (also known as popular art or mass art) and objects"
"...generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as popular art or mass art) and objects that are dominant or prevalent in a society at a given point in time."
"It is generally viewed in contrast to other forms of culture such as folk culture, working-class culture, or high culture..."
"Popular culture also encompasses the activities and feelings produced as a result of interaction with these dominant objects."
"...this collection of ideas permeates the everyday lives of people in a given society."