"Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services."
The process of promoting and selling products or services to potential customers.
Marketing Strategy: The process by which a company formulates and executes its plan to reach its target audience effectively.
Consumer Behavior: The study of how consumers make decisions regarding purchases, including what motivates their behavior, how they perceive products, and how they are influenced by marketing messages.
Branding: The development and management of a unique brand identity that distinguishes a company's product or service from its competitors.
Market Research: The process of gathering and analyzing data to identify market trends, customer needs, and competitive actions to determine how a product or service can be positioned in the market and stand out from other offerings.
Creative Development: The creation and execution of marketing campaigns, including design, content creation, digital marketing, and other forms of advertising.
Digital Marketing: The use of digital channels, such as email, social media, and content marketing, to reach a target audience and inspire engagement and conversion.
Marketing Analytics: The use of data analysis tools and platforms to track and measure the effectiveness of marketing campaigns and identify areas for improvement.
Sales Management: The process of managing a team of sales representatives and driving revenue by meeting or exceeding sales targets.
Public Relations: The management of a company's communication with the public, including media relations, stakeholder engagement, and crisis management.
Advertising Ethics and Compliance: The understanding and adherence to ethical and legal standards in marketing and advertising practices, including consumer data privacy, truth in advertising, and regulatory compliance.
Digital Marketing: Refers to all the marketing efforts done through digital channels such as social media, search engines, email, websites, and other online platforms.
Content Marketing: It involves creating and sharing valuable content online to attract and retain a clearly-defined audience by informing, educating, and entertaining them.
Email Marketing: Refers to the practice of sending a commercial message, typically to a group of people, using email.
Influencer Marketing: A type of marketing that involves partnering with influential people or popular content creators to promote your product or service.
Social Media Marketing: It's the process of creating content and advertising on social media platforms such as Facebook, Twitter, Instagram among others.
Affiliate Marketing: It involves promoting a product or service and getting a commission for each sale made through your referral link.
Direct Mail Marketing: Refers to sending promotional material, like letters, brochures, and postcards, directly to potential customers through postal services.
Search Engine Marketing: It involves using paid advertisements on search engines like Google and Bing to target specific audiences.
Mobile Marketing: Refers to any type of marketing done specifically for mobile devices like smartphones and tablets.
Event Marketing: It's a type of marketing that involves promoting a product, service, or brand through events, sponsorships, and product launches.
"...selection of a target audience; selection of certain attributes or themes to emphasize in advertising; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand."
"Marketing is typically done by the seller, typically a retailer or manufacturer."
"Sometimes tasks are contracted to a dedicated marketing firm or advertising agency."
"A trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination."
"Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing)."
"Known as market orientations, they determine how marketers approach the planning stage of marketing."
"The marketing mix, which outlines the specifics of the product and how it will be sold, is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market."
"Once these factors are determined, marketers must then decide what methods of promoting the product, including the use of coupons and other price inducements."
"The term marketing... is the business process of identifying, anticipating and satisfying customers' needs and wants."
"Marketing... is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services."
"[Marketing] potentially includes... selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns."
"[Marketing] potentially includes... attendance at trade shows and public events."
"[Marketing] potentially includes... design of products and packaging attractive to buyers."
"[Marketing] potentially includes... defining the terms of sale, such as price, discounts, warranty, and return policy."
"[Marketing] potentially includes... product placement in media or with people believed to influence the buying habits of others."
"[Marketing] potentially includes... agreements with retailers, wholesale distributors, or resellers."
"[Marketing] potentially includes... attempts to create awareness of, loyalty to, and positive feelings about a brand."
"A trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination."
"The term marketing... incorporates knowledge gained by studying the management of exchange relationships."