"Digital marketing is the component of marketing that uses the Internet and online-based digital technologies...to promote products and services."
Marketing that utilizes digital channels, such as social media, email, and search engines, to connect with customers and promote products or services.
Search Engine Optimization (SEO): The process of optimizing website content to increase organic search visibility and rank higher on search engines.
Pay-Per-Click (PPC) Advertising: A model used to drive website traffic where advertisers pay a fee each time their ad is clicked.
Content Marketing: Creating and sharing valuable content to attract, engage and retain a target audience.
Email Marketing: Sending targeted, relevant messages to a group of people via email to build relationships and promote products or services.
Social Media Marketing: Using social media platforms (Facebook, Instagram, Twitter, LinkedIn etc.) to promote a brand or product, connect with customers and engage with communities.
Video Marketing: Creating and sharing video content to increase brand awareness, engagement and conversions.
Mobile Marketing: Creating and optimizing campaigns for mobile devices, including mobile ads, text message marketing and mobile-based apps.
Analytics & Reporting: Monitoring and analyzing the success of digital marketing campaigns to generate insights and optimize future efforts.
Conversion Rate Optimization (CRO): A process of optimizing websites and digital campaigns to improve the likelihood of converting visitors into customers.
Influencer Marketing: Partnering with influential people on social media to promote a brand or product.
Affiliate Marketing: Promoting a product or service on behalf of another company and earning a commission for every sale made through your referral link.
Display Advertising: Placing banner ads on websites to increase visibility, drive traffic and generate leads.
Public Relations (PR): Using communication strategies to build and maintain relationships with stakeholders and generate positive media coverage.
Branding: Developing a unique identity for a business or product that sets it apart from competitors.
Customer Relationship Management (CRM): Managing and analyzing customer interactions and data to improve business relationships, customer retention and loyalty.
Social media marketing: Promoting products or services through social media platforms like Facebook, Twitter, Instagram, and LinkedIn.
Search engine optimization (SEO): Process of optimizing a website to rank higher in search engines like Google, Bing, and Yahoo.
Pay-per-click advertising (PPC): Placing ads on search engines or other platforms, where the advertiser pays when users click.
Content marketing: Creating and sharing valuable content (blog posts, videos, infographics, etc.) to attract and engage an audience.
Email marketing: Sending promotional emails to potential or existing customers to build relationships and maximize sales.
Affiliate marketing: Promoting a product or service through a network of affiliates who receive commissions for sales made through their promotional efforts.
Influencer marketing: Collaborating with social media influencers to promote products or services to their followers.
Display advertising: Advertising on websites and blogs through banner ads, pop-ups, and other formats.
SMS marketing: Sending promotional messages to customers through text message.
Native advertising: Displaying ads within relevant content, such as articles or social media feeds, to make them appear more organic and less intrusive.
Video marketing: Creating and sharing videos to boost brand awareness, promote products or services, or entertain and engage customers.
Remarketing: Showing ads to users who have previously interacted with a brand, such as by visiting a website or adding items to a shopping cart.
Mobile marketing: Advertising to customers through their mobile devices, such as through mobile apps or mobile-friendly websites.
Voice search optimization: Optimizing content for voice search queries, due to the increase in voice-based assistants like Siri, Alexa and Google Home.
Growth hacking: Applied data-driven iterations and experimentation across multiple channels like social media or search engine optimization for businesses to grow as rapidly as possible.
Gamification: Turning a digital experience more engaging by adding game-like elements such as leaderboard, badges and rewards.
Performance Marketing: Leveraging data and user behavior insights to achieve measurable revenue acquisition or desired user interactions.
"Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing."
"As digital platforms became increasingly incorporated into marketing plans and everyday life..."
"...combining search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games."
"...as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent."
"No, digital marketing extends to non-Internet channels..."
"...television, mobile phones (SMS and MMS), callbacks, and on-hold mobile ring tones."
"Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing."
"...search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing..."
"...to promote products and services."
"...as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent."
"...as people increasingly used digital devices instead of visiting physical shops..."
"Digital marketing extends to non-Internet channels that provide digital media..."
"...as digital platforms became increasingly incorporated into marketing plans and everyday life..."
"...combining search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing..."
"The extension to non-Internet channels differentiates digital marketing from online marketing."
"...data-driven marketing..."
"...display advertising, e-books, and optical disks and games."
"...digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing..."
"...e-mail direct marketing, display advertising, e-books, and optical disks and games."