The legal framework that governs the creation, distribution, and implementation of advertising materials, including trademarks, copyrights, and contract law.
The definition of advertising: This topic covers the elements of advertising, what it involves, and its functions in society.
Principles of advertising regulation: This topic explains the ethical and regulatory considerations that apply to advertising, including self-regulation by advertising organisations.
Advertising and intellectual property: Intellectual property is a crucial issue in advertising law. This topic covers copyright, trademark, and patent rights issues that arise when advertising.
Advertising and consumer protection: Consumer protection laws apply to advertising, ensuring that ads do not deceive, mislead, or cause harm to consumers.
Advertising and competition law: Competition law applies to advertising, ensuring that businesses do not misuse their position to restrict competition, control markets, or mislead consumers.
Advertising standards: This topic outlines the standards advertisers must adhere to, including honesty, truthfulness, respect for human dignity, and non-discrimination.
Advertising disclosure: Advertising must disclose certain information to consumers, such as the identity of the advertiser, the product or service being advertised, and any important limitations or conditions.
Digital advertising: The rise of digital advertising is transforming the industry, and this topic covers issues such as personalised advertising, programmatic advertising, and ad-blocking.
Social media advertising: Social media provides a range of innovative advertising opportunities, but there are also significant challenges in this area, such as influencer marketing, sponsored content and native advertising.
International advertising law: Globalisation means that advertisers must be aware of the different regulations that apply across different jurisdictions, such as cultural and linguistic differences, and different legal frameworks.
Advertising to children: Advertising to children is a highly regulated area, where protection of minors is paramount.
Green advertising: Marketing claims about green initiatives can have wide-ranging effects on the environment and society. This topic covers the environmental rules regarding advertising and the ethics behind green advertising.
Comparative advertising: This type of advertising involves comparing one brand to another. This topic covers the legal requirements and risks associated with comparative advertising.
Misleading and deceptive conduct: This topic covers the legal definitions of misleading and deceptive conduct, and how it applies to advertising, including examples of cases of misleading or deceptive advertising.
Advertising and political campaigning: Political campaigning includes advertisements that are used to influence or sway voters. The legal rules, regulations and ethical principles that govern political advertising are covered in this topic.
Misleading Advertising Law: This type of law prohibits advertisers from making false or misleading claims about their products or services.
Comparative Advertising Law: This type of law governs advertisements that compare a company's product or service to that of its competitors.
Deceptive Advertising Law: This type of law prohibits advertisers from using deceptive practices, such as concealing important information or manipulating consumers.
Endorsement and Testimonial Law: This type of law regulates advertisements that use celebrity endorsements or testimonials from satisfied customers.
Digital Advertising Law: This type of law governs online and social media advertising, including issues related to privacy, data protection, and fraud.
Trademark and Copyright Law: This type of law governs the use of intellectual property in advertising, including trademarks, logos, and copyrighted materials.
First Amendment Law: This type of law is concerned with the constitutional rights of advertisers and the limits on government regulation of commercial speech.
Privacy Law: This type of law regulates the collection, use, and disclosure of personal information in advertising, including targeted advertising and data analytics.
Tobacco and Alcohol Advertising Law: This type of law regulates the advertising of tobacco and alcohol products, including restrictions on advertising in certain media and to certain audiences.
Environmental Advertising Law: This type of law regulates advertisements that make environmental claims about a product or service, including issues related to greenwashing and sustainability.