Quote: "New media are communication technologies that enable or enhance interaction between users as well as interaction between users and content."
Focuses on the study of digital platforms and their impact on communication practices and patterns.
Evolution of communication technology: Overview of the history of communication technology and the development of new media.
Digital media platforms: Introduction to different types of digital media platforms, their strengths and weaknesses, and how they're used by businesses and individuals.
Social media marketing: Techniques for marketing and advertising on social media platforms like Facebook, Twitter, Instagram, TikTok, LinkedIn, and YouTube.
Blogging: Writing and publishing blog posts on different subjects, including personal blogs, company blogs, and product reviews.
Content strategy: Planning and executing content strategy for online platforms, including social media, blogs, and websites.
SEO: Understanding how search engines work and optimizing website content for better search engine visibility.
Video production: Planning and producing videos for online platforms, including YouTube and Instagram.
Podcasting: Developing, recording, and publishing podcasts on different topics, including news, entertainment, and education.
Influencer marketing: Collaborating with social media influencers to promote products or services to their followers.
Mobile marketing: Reaching consumers through mobile devices, including mobile apps, SMS, and MMS.
Online reputation management: Monitoring and managing online reviews and social media comments to maintain a positive online reputation.
E-commerce: Selling products and services online and maintaining online storefronts.
Gamification: Incorporating game-like elements into digital media platforms to engage users.
Digital storytelling: Using digital media to tell stories and convey messages in a compelling and engaging way.
Analytics and metrics: Measuring and analyzing the success of digital media campaigns through data analysis and tools like Google Analytics and Hootsuite.
Virtual and augmented reality: Understanding how virtual and augmented reality can be used in marketing and other applications.
Data privacy and security: Understanding and complying with data privacy laws and ensuring the security of personal information.
New media and politics: Examining the impact of new media on political communication and campaigning.
Digital journalism: Understanding the role of digital media in journalism and how it has transformed the news industry.
Digital ethics: Evaluating the ethical implications of new media and the impact on society.
Digital media and culture: Explores the cultural and social dimensions of digital media.
Social media: Examines how social media platforms impact communication and society.
Interactive media: Focuses on interactive technologies and immersive experiences.
Gaming and virtual worlds: Investigates games and virtual spaces as communication and entertainment.
Mobile communication: Studies the use and impact of mobile devices on communication and society.
Information design and visualization: Explores the visual and graphic representation of data and information.
Web design and development: Focuses on designing and building websites.
Digital marketing and advertising: Examines how marketing and advertising are adapted for digital media.
User experience: Studies the interactions between users and digital products.
Cyberpsychology: Investigates how online behavior and the internet impact psychological processes.
Quote: "In the middle of the 1990s, the phrase 'new media' became widely used as part of a sales pitch for the influx of interactive CD-ROMs for entertainment and education."
Quote: "The new media technologies, sometimes known as Web 2.0, include a wide range of web-related communication tools such as blogs, wikis, online social networking, virtual worlds, and other social media platforms."
Quote: "What is different about new media is how they specifically refashion traditional media."
Quote: "Media do not replace one another in a clear, linear succession, instead evolving in a more complicated network of interconnected feedback loops."
Quote: "Unless they contain technologies that enable digital generative or interactive processes, broadcast television programs, feature films, magazines, and books are not considered to be new media."
Quote: "New media are communication technologies that enable or enhance interaction between users as well as interaction between users and content."
Quote: "The new media inspire new ways of thinking about older media."
Quote: "The new media technologies...include...social media platforms."
Quote: "What is different about new media is how they specifically refashion traditional media and how older media refashion themselves to meet the challenges of new media."
Quote: "Broadcast television programs, feature films, magazines, and books."
Quote: "New media are communication technologies that enable or enhance interaction between users as well as interaction between users and content."
Quote: "The new media technologies, sometimes known as Web 2.0, include a wide range of web-related communication tools such as blogs, wikis, online social networking, virtual worlds, and other social media platforms."
Quote: "The phrase 'new media' became widely used as part of a sales pitch for the influx of interactive CD-ROMs for entertainment and education."
Quote: "The phrase 'new media' became widely used as part of a sales pitch for the influx of interactive CD-ROMs for entertainment and education."
Quote: "New media inspire new ways of thinking about older media. Media do not replace one another in a clear, linear succession, instead evolving in a more complicated network of interconnected feedback loops."
Quote: "The phrase 'new media' refers to computational media that share material online and through computers."
Quote: "What is different about new media is how they specifically refashion traditional media and how older media refashion themselves to meet the challenges of new media."
Quote: "New media are communication technologies that enable or enhance interaction between users as well as interaction between users and content."
Quote: "New media inspire new ways of thinking about older media."