Quote: "Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation... The growth of the internet and social media led to the growth of reputation management companies."
Monitoring and managing online reviews and social media comments to maintain a positive online reputation.
Branding and Identity: Understanding what your brand and identity represent and how it can be communicated online is crucial for managing your online reputation effectively.
Search Engine Optimization (SEO): SEO techniques help websites rank higher in search engine results pages (SERPs), ensuring that consumers can quickly find your company and its content.
Social Media Marketing: Social media platforms are some of the most important channels for managing online reputation. Companies must keep a watchful eye on their online presence, including the engagement rate, and interact with their customers on various social media channels.
Online Reputation Monitoring: Monitoring your online reputation can help you identify areas of your website or social media profiles that require improvement. This approach ensures that you stay ahead of negative commentary.
Online Reputation Repair: If any damage to your online reputation has already occurred, you must repair it. There are various methods of repairing an online reputation, including publishing positive news articles or removing negative comments.
Personal Branding: Personal branding has become critical in today's social media world. It is all about establishing oneself as an expert in a particular field, interacting with followers, and building a brand over time.
Content Marketing: Content marketing refers to using different forms of content creation, including blog posts, Infographics, images, videos, and more, to improve online presence and reputation.
Online Reputation Management best practices: There are specific best practices that companies should follow to protect their online identity effectively. These may include creating guidelines for employees, being transparent in communication, establishing a public relations plan and focusing on customer satisfaction.
Crisis Management: Companies must have a plan in place to deal with an immediate crisis affecting their reputation online. This can involve monitoring the situation, responding quickly and transparently, and having a team in place to manage the crisis effectively.
Reputation Management Tools: There are a range of tools available to assist companies in managing their online reputation. These can include social media monitoring tools, brand monitoring software, and online reputation management software.
Brand monitoring: This involves tracking online mentions of a brand, analyzing the sentiment of the mentions, and addressing any negative comments or reviews.
Social media management: This includes managing social media profiles, posting regular content, and engaging with followers to create a positive impression of a brand.
Search engine optimization: SEO techniques are used to improve the ranking of positive web pages and push negative content down in search results.
Content creation: Creating positive, high-quality content to promote a brand and improve its online reputation.
PR crisis management: Responding to negative press and online reviews, and finding ways to mitigate negative impact on a brand's reputation.
Online review management: Managing online reviews on websites like Yelp, TripAdvisor, and Google, responding to negative reviews and using positive reviews to build a brand's reputation.
Influencer marketing: Partnering with influential individuals in a specific industry or social media platform to promote a brand and its values.
Reputation repair: Working to fix a brand's negative online reputation by removing or burying negative content and creating positive content.
Online reputation assessment: Analyzing a brand's online presence to identify gaps or weaknesses that are affecting its reputation, and developing a strategy to address these issues.
Employee training: Providing training to employees on how to maintain a positive online presence and represent the brand effectively.
Quote: "Online reputation management focuses on the management of product and service search results within the digital space... Offline reputation management shapes public perception of a said entity outside the digital sphere."
Quote: "Ethical grey areas include mug shot removal sites, astroturfing customer review sites, censoring complaints, and using search engine optimization tactics to influence results."
Quote: "Some reputation management companies are closely connected to websites that publish unverified and libelous statements about people... Such unethical companies charge thousands of dollars to remove these posts."
Quote: "The overall outlook of search results has become an integral part of what defines 'reputation'."
Quote: "In the 2010s, marketing a company and promoting their products online have become large components of business strategies... Companies are trying to be more aware of how they are perceived by their audiences both inside and outside their target market."
Quote: "The most popular controls for off-line reputation management include social responsibility, media visibility, press releases in print media, and sponsorship amongst related tools."
Quote: "A variety of electronic markets and online communities like eBay, Amazon, and Alibaba have ORM systems built in... these can minimize the threat and protect systems from possible misuses and abuses."
Quote: "It is increasingly difficult to get noticed and become popular within the realm of online business or among influencers because of how the algorithms work on social media."
Quote: "A problem which often arises from this is false advertising."
Quote: "In the past, contribution of internet posts and blogs to a company would have been a foreign concept to most corporations and their consumers."
Quote: "Reputation management is a marketing technique used to restore lost reputations by companies who have lost it, or to establish a new one."
Quote: "The growth of the internet and social media led to the growth of reputation management companies."
Quote: "Using search engine optimization tactics to influence results."
Quote: "Social responsibility, media visibility, press releases in print media and sponsorship."
Quote: "Such unethical companies charge thousands of dollars to remove these posts – temporarily – from their websites."
Quote: "Offline reputation management shapes public perception of a said entity outside the digital sphere."
Quote: "False advertising" and "the algorithms work on social media."
Quote: "Companies are trying to be more aware of how they are perceived by their audiences both inside and outside their target market."
Quote: "Using effective control nodes, [ORM systems] can minimize the threat and protect systems from possible misuses and abuses."