"Digital marketing is the component of marketing that uses the Internet and online-based digital technologies...to promote products and services."
Examines how marketing and advertising are adapted for digital media.
Search Engine Optimization (SEO): The practice of optimizing websites and web pages to rank high in search engine results pages (SERPs) to increase website visibility and drive website traffic.
Pay-Per-Click (PPC) Advertising: Advertising model in which advertisers pay only when the user clicks on an ad, and not when the ad is displayed. A popular PPC platform is Google AdWords.
Social Media Marketing: The use of social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote products or services and create engagement with customers.
Content Marketing: The creation and distribution of valuable and relevant content to attract and retain a target audience, ultimately driving profitable customer actions.
Email Marketing: The use of email campaigns to communicate with prospects or customers, often with the intention of promoting products or services or engaging with the audience.
Online Reputation Management: The practice of monitoring and influencing the online reputation of an individual or business, including social media, review sites, and search engine results pages.
Influencer Marketing: Working with influencers (individuals who have a large social media following and are considered experts in their niche) to promote products or services.
Affiliate Marketing: When advertisers pay affiliates (individuals or companies) to refer traffic to their website. Affiliates earn a commission for every sale or lead generated by their referral.
Mobile Marketing: The practice of designing and delivering marketing messages to mobile devices such as smartphones and tablets.
Video Marketing: The creation and distribution of video content for the purpose of promoting products or services and engaging with customers.
Website Design and Development: The creation of websites using various programming languages, including HTML, CSS, and JavaScript, to support and enhance digital marketing efforts.
Analytics and Metrics: The measurement and analysis of data to optimize digital marketing strategies and campaigns. This includes monitoring website traffic, conversion rates, campaign performance, and social media engagement.
Customer Relationship Management (CRM): A system or strategy for managing interactions with customers and potential customers, often involving the use of software tools and technologies.
Integrated Marketing Communications: The coordination and integration of all communication channels and marketing efforts to create a holistic and consistent brand message.
Marketing Automation: The use of software and technologies to automate repetitive marketing tasks and streamline marketing operations. Examples include email marketing automation and social media publishing tools.
Search Engine Optimization (SEO): Optimizing web content to rank higher in search engine results pages, increasing visibility and traffic to a website.
Pay-per-click Advertising (PPC): A type of online advertising in which advertisers pay a fee every time a user clicks on one of their ads, driving traffic to their website.
Social Media Marketing (SMM): Promotion of brands, products or services using social media platforms like Facebook, Twitter or Instagram.
Content Marketing: Creation and distribution of valuable, relevant and consistent content, attracting and retaining a clearly defined audience – with the aim of driving profitable customer action.
Email Marketing: Direct marketing strategy that involves sending promotional emails to customers.
Affiliate Marketing: A pay-for-performance marketing model that allows affiliates to earn a commission for promoting a company's products or services.
Influencer Marketing: Marketing strategy that involves influencers, or individuals with a large following on social media, promoting a product or service in exchange for compensation.
Video Marketing: Use of videos to promote a product, service or brand, either through hosted video content, advertising or social media.
Native Advertising: Advertising content that matches the visual design of the platform on which it appears, blending in with editorial content to appear more organic and less intrusive.
Display Advertising: Advertising content that displays on websites, apps and social media platforms, often targeted to specific audiences through user data.
Online PR: Managing the spread of information to gain a brand or company reputation using online communication channels.
Remarketing: Targeted advertising to customers who have previously interacted with a website or brand.
SMS Marketing: Direct marketing through text messaging.
Mobile Marketing: Promoting a brand or product through mobile phones, apps and other mobile devices.
Podcast Advertising: The use of podcast sponsorship or commercials as a form of direct marketing.
"Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing."
"As digital platforms became increasingly incorporated into marketing plans and everyday life..."
"...combining search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games."
"...as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent."
"No, digital marketing extends to non-Internet channels..."
"...television, mobile phones (SMS and MMS), callbacks, and on-hold mobile ring tones."
"Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing."
"...search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing..."
"...to promote products and services."
"...as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent."
"...as people increasingly used digital devices instead of visiting physical shops..."
"Digital marketing extends to non-Internet channels that provide digital media..."
"...as digital platforms became increasingly incorporated into marketing plans and everyday life..."
"...combining search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing..."
"The extension to non-Internet channels differentiates digital marketing from online marketing."
"...data-driven marketing..."
"...display advertising, e-books, and optical disks and games."
"...digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing..."
"...e-mail direct marketing, display advertising, e-books, and optical disks and games."