"Content strategy is the planning, development, and management of content—written or in other media."
Planning and executing content strategy for online platforms, including social media, blogs, and websites.
Audience analysis: Understanding who your target audience is, what their needs and preferences are, and how to create content that resonates with them.
Content mapping: Planning and organizing different types of content to ensure that it meets the needs of your audience at every stage of their journey.
Quality assurance: Ensuring that all content is high-quality, accurate, and error-free before publishing.
Metrics and analytics: Measuring the effectiveness of your content using various metrics such as engagement, reach, conversions, etc.
Content curation: Gathering and organizing relevant content from various sources to provide value to your audience.
User experience: Focusing on creating content that is user-friendly, visually appealing and easy to navigate.
Search engine optimization (SEO): Understanding how search engines work and optimizing your content to rank higher in search results.
Information architecture: Creating an effective structure for organizing and presenting information within your content.
Content creation and editing: Creating and editing content in various formats such as text, graphics, audio and video.
Social media marketing: Promoting your content on social media platforms to increase engagement and reach.
Branding and messaging: Creating a consistent brand voice and messaging across all your content to build a strong identity.
Content promotion: Developing a strategy to promote your content through various channels such as email marketing, paid advertising, and influencer marketing.
Content calendar: Planning and scheduling content in advance to ensure that it is delivered consistently and meets the needs of your audience.
Content reuse: Repurposing existing content to reach new audiences and provide value in different formats.
Accessibility: Creating content that is accessible to people with disabilities, such as those with hearing or visual impairments.
Content governance: Developing policies and procedures for managing, creating, and publishing content to ensure consistency and quality.
Content localization: Adapting content for different regions, cultures, and languages to increase reach and engage global audiences.
Content lifecycle management: Managing content from creation to retirement to ensure it stays relevant and valuable over time.
Content strategy metrics: Establishing metrics to measure the impact of your content strategy across your business.
Content auditing: Evaluating existing content to identify areas for improvement and opportunities for growth.
Brand content strategy: Brand content strategy involves creating and distributing various forms of content that help to establish and maintain a brand's presence in the digital space. This type of content can include social media posts, blogs, videos, and more.
User-generated content strategy: User-generated content is content that is created by consumers or users of a product or service. User-generated content strategies focus on encouraging customers to generate and share content related to the brand. This type of content can be highly effective in building brand trust and advocacy.
SEO content strategy: SEO content strategy focuses on creating content that is designed to rank highly in search engine results pages (SERPs). These strategies typically involve extensive keyword research and optimization techniques to improve ranking and increase visibility.
Social media content strategy: Social media content strategy involves creating and sharing content that is specifically designed to be distributed through social media channels. This type of content can include text, images, videos, and more, and is designed to be highly shareable and engaging.
Content marketing strategy: Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This type of content is designed to inform and educate customers, and is typically delivered through multiple channels, including blogs, newsletters, social media, and more.
Influencer content strategy: Influencer content strategies involve partnering with social media influencers or other individuals with a significant following to promote a brand or product. These strategies can help to increase brand visibility and generate buzz around new products or services.
Video content strategy: Video content strategies focus on creating and sharing video content that is designed to be engaging, informative, and entertaining. This type of content can include product demonstrations, explainer videos, tutorials, and more.
Content repurposing strategy: Content repurposing involves taking existing content and adapting it for use on different platforms or in different formats. This strategy can help to extend the life of existing content and increase its reach across a variety of channels.
"The term has been particularly common in web development since the late 1990s."
"It is a recognized field in user experience design."
"It also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical communication."
"Content strategy is the planning, development, and management of content—written or in other media."
"The term has been particularly common in web development since the late 1990s."
"It is a recognized field in user experience design."
"It also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical communication."
"To plan, develop, and manage content—written or in other media."
"The term has been particularly common in web development since the late 1990s."
"It is a recognized field in user experience design."
"Information architecture, content management, business analysis, digital marketing, and technical communication."
"The planning, development, and management of content—written or in other media."
"It is a recognized field in user experience design."
"The term has been particularly common in web development since the late 1990s."
"Information architecture, content management, business analysis, digital marketing, and technical communication."
"The planning, development, and management of content—written or in other media."
"The term has been particularly common in web development since the late 1990s."
"It is a recognized field in user experience design."
"Information architecture, content management, business analysis, digital marketing, and technical communication."