"Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services."
It investigates the social aspects of consumption and consumer behavior.
Consumer Behavior: The study of the processes consumers use to make purchase decisions and how they use and dispose of goods and services.
Marketing: The process of creating, promoting, and distributing goods and services to target customers.
Demographics: Characteristics of a population such as age, gender, income, and education that can affect consumer behavior.
Culture: The beliefs, values, customs, and behaviors that influence the behavior of a group or society.
Social Class: Ranking of individuals based on their economic status or occupation, which can influence purchasing decisions and consumption patterns.
Consumerism: The social movement that advocates for the protection of consumer rights and encourages the purchase of goods and services that promote ethical and sustainable practices.
Media and Advertising: The use of various media channels to promote goods and services and how these messages can impact consumer behavior.
Consumer Culture Theory: The study of how culture shapes our consumption patterns, and how consumption practices themselves shape culture.
Globalization: The process of increasing interconnectedness and interdependence among different regions of the world, which can impact consumption patterns and values.
Consumer Health: The study of how products impact human health and how consumers navigate health-related information when making purchase decisions.
"Consumer behaviour has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics)."
"Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing."
"The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables."
"Consumer behaviour also investigates the influences on the consumer, from social groups such as family, friends, sports, and reference groups, to society in general (brand-influencers, opinion leaders)."
"Research has shown that consumer behaviour is difficult to predict, even for experts in the field."
"New research methods, such as ethnography, consumer neuroscience, and machine learning are shedding new light on how consumers make decisions."
"Customer relationship management (CRM) databases have become an asset for the analysis of customer behaviour."
"The extensive data produced by these databases enables detailed examination of behavioural factors that contribute to customer re-purchase intentions, consumer retention, loyalty, and other behavioural intentions."
"Databases also assist in market segmentation, especially behavioural segmentation such as developing loyalty segments."
"Tightly targeted customised marketing strategies on a one-to-one basis."
"Behavioural variables (such as usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals)."
"Consumer behaviour also investigates the influences on the consumer, from social groups such as family, friends, sports, and reference groups, to society in general."
"Behavioural factors that contribute to customer re-purchase intentions, consumer retention, loyalty, and other behavioural intentions."
"The study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services."
"Elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics."
"New research methods, such as ethnography, consumer neuroscience, and machine learning are shedding new light on how consumers make decisions."
"Customer relationship management (CRM) databases."
"Detailed examination of behavioural factors that contribute to customer re-purchase intentions, consumer retention, loyalty, and other behavioural intentions."
"Databases also assist in market segmentation, especially behavioural segmentation such as developing loyalty segments."