"Demography is the statistical study of populations, especially human beings."
Characteristics of a population such as age, gender, income, and education that can affect consumer behavior.
Age Structure: The study of the distribution of age groups within a population and its impact on social and economic factors.
Population Growth: The study of how population growth rates affect social and economic factors, as well as the methods used to control population growth.
Migration: The study of the movement of people from one place to another and its impact on social and economic factors.
Sex and Gender: The study of the differences between male and female populations, as well as their impact on social and economic factors.
Ethnicity and Race: The study of the differences between racial and ethnic groups within a population, as well as their impact on social and economic factors.
Education: The study of the effect of education on social and economic factors, including its impact on fertility, mortality, and consumer behavior.
Household Structure: The study of the changes in household structure, including the rise of single-parent households, and its impact on social and economic factors.
Employment: The study of the impact of employment on social and economic factors, including its impact on fertility, mortality, and consumer behavior.
Income and Wealth: The study of the distribution of income and wealth, its impact on social and economic factors, and the methods used to redistribute wealth and reduce poverty.
Health and Disability: The study of the health and disability status of the population and its impact on social and economic factors.
Social Class: The study of the different social classes within a population and their impact on social and economic factors.
Family Formation and Behavior: The study of the factors that influence family formation and behavior, including marriage, divorce, and fertility rates.
Consumer Behavior: The study of the factors that influence consumer behavior, including demographics, personality traits, and cultural factors.
Attitudes and Values: The study of the attitudes and values of the population and how they affect social and economic factors.
Politics and Voting Behavior: The study of political attitudes and voting behavior, as well as their impact on social and economic factors.
Age: This refers to the chronological age of individuals, and it can be used to create consumer profiles based on generational preferences.
Gender: This demographic refers to the sex of individuals and is often used to create targeted marketing campaigns.
Income: This demographic refers to the amount of money an individual earns and is used to create products and services targeting different earning groups.
Education: This demographic refers to the level of education an individual has attained and is often used to understand consumer behavior for higher-end products or services.
Occupation: This demographic refers to the profession or job of an individual and is used to create targeted marketing for products or services that cater to specific occupations.
Geographic: This demographic refers to a person's area of residence and is used to identify consumer patterns based on location.
Marital status: This refers to whether a person is married, single, or divorced, and is used to create targeted marketing based on the marital status of individuals.
Religion: This demographic refers to the religious beliefs or affiliations of individuals and is used to create targeted marketing campaigns that appeal to specific religious groups.
Ethnicity: This demographic refers to the cultural and racial background of individuals and is used to create targeted marketing campaigns that cater to specific ethnic groups.
Family size: This demographic refers to the number of people in a household and is used to create targeted marketing for family-oriented products and services.
"Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity."
"Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments."
"These methods have primarily been developed to study human populations, but are extended to a variety of areas where researchers want to know how populations of social actors can change across time through processes of birth, death, and migration."
"In the context of human biological populations, demographic analysis uses administrative records to develop an independent estimate of the population."
"In the labor force, demographic analysis is used to estimate sizes and flows of populations of workers."
"In population ecology, the focus is on the birth, death, migration, and immigration of individuals in a population of living organisms."
"For example, it is often used in business plans, to describe the population connected to the geographic location of the business."
"Demographic analysis is usually abbreviated as DA."
"For the 2010 U.S. Census, The U.S. Census Bureau has expanded its DA categories."
"Patient demographics form the core of the data for any medical institution."
"Patient demographics include: date of birth, gender, date of death, postal code, ethnicity, blood type, emergency contact information, family doctor, insurance provider data, allergies, major diagnoses, and major medical history."
"Formal demography limits its object of study to the measurement of population processes, while the broader field of social demography or population studies also analyses the relationships between economic, social, institutional, cultural, and biological processes influencing a population."