"CCT is the study of consumption from a social and cultural point of view, as opposed to an economic or psychological one."
The study of how culture shapes our consumption patterns, and how consumption practices themselves shape culture.
"CCT does not offer a grand unifying theory but 'refers to a family of theoretical perspectives that address the dynamic relationships between consumer actions, the marketplace, and cultural meanings'."
"CCT views cultural meanings as being numerous and fragmented and hence views culture as an amalgamation of different groups and shared meanings, rather than a homogeneous construct (such as the American culture)."
"Consumer culture is viewed as 'social arrangement in which the relations between lived culture and social resources, between meaningful ways of life and the symbolic and material resources on which they depend, are mediated through markets'."
"Consumers are seen as part of an interconnected system of commercially produced products and images which they use to construct their identity and orient their relationships with others."
"CCT focuses on consumption from a social and cultural point of view."
"CCT views culture as an amalgamation of different groups and shared meanings, rather than a homogeneous construct."
"CCT addresses the dynamic relationships between consumer actions, the marketplace, and cultural meanings."
"Cultural meanings in CCT are viewed as numerous and fragmented, instead of being seen as a single, cohesive construct."
"Consumer culture is defined as a social arrangement where the relations between lived culture and social resources are mediated through markets."
"Consumers use commercially produced products and images to construct their identity and orient their relationships with others."
"CCT studies consumption from a social and cultural point of view."
"CCT does not aim to provide a grand unifying theory."
"CCT perceives culture as an amalgamation of different groups and shared meanings."
"CCT addresses the dynamic relationships between consumer actions, the marketplace, and cultural meanings."
"Consumers are seen as part of an interconnected system of commercially produced products and images."
"CCT focuses on the social and cultural aspects of consumption, rather than the economic perspective."
"CCT sees culture as an amalgamation of different groups and shared meanings."
"Consumer culture mediates the relations between lived culture and social resources through markets."
"Consumers use commercially produced products and images to construct their identity and orient their relationships with others."