"Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services."
The process of creating, promoting, and distributing goods and services to target customers.
Consumer Behavior: This involves studying the actions and decisions of individuals when purchasing products or services, including their attitudes, motivations, and preferences.
Marketing Mix: This refers to the combination of tactics and tools that companies use to market their products, including product, price, promotion, and place (distribution).
Market Research: This refers to the process of collecting and analyzing data about the target market of a product or service, including demographics, psychographics, and consumer trends.
Branding: This refers to the process of creating a unique name, symbol, or design that identifies and distinguishes a product or service from others in the market.
Segmentation: This refers to the process of dividing the target market into smaller groups with similar needs or preferences in order to develop more effective marketing strategies.
Advertising: This refers to the communication of information about a product or service with the goal of promoting sales or generating brand awareness.
Sales Promotion: This refers to the use of short-term incentives to encourage consumers to make a purchase, such as coupons, discounts, or giveaways.
Public Relations: This refers to the practice of managing the relationship between a company or organization and the public, including media relations, reputation management, and crisis communications.
Digital Marketing: This refers to marketing techniques that use digital channels such as websites, social media, email, and mobile apps to reach and engage with consumers.
Consumer Psychology: This involves a deeper understanding of how people think, feel, and behave when making decisions, including their cognitive biases, emotional responses, and decision-making processes.
Social Media Marketing: Social Media Marketing refers to the use of social media platforms for promotional activities and brand communication, targeting specific audiences to achieve marketing goals.
Content Marketing: Content marketing is a strategic approach that involves creating and distributing valuable, relevant, and consistent content to attract and retain a targeted audience, ultimately driving profitable customer action.
Influencer Marketing: Influencer marketing is a strategy that utilizes individuals with social influence to promote products or services to their followers, leveraging the power of social networks and online communities to drive brand awareness and sales.
Personalized Marketing: Personalized marketing refers to a marketing strategy that utilizes consumer data to create individualized and targeted experiences, messages, and product offerings.
Experiential Marketing: Experiential marketing refers to the approach of crafting immersive and interactive brand experiences that engage and connect with individuals on a personal and emotional level.
Word of Mouth Marketing: Word of Mouth Marketing refers to the promotion of products or services through the casual communication between individuals, amplifying their opinions and recommendations to influence consumer behavior.
Event Marketing: Event marketing is a promotional strategy that aims to create engaging experiences through the organization of events, often with the goal of fostering brand awareness, customer engagement, and sales.
Guerrilla Marketing: Guerrilla Marketing is an unconventional and low-cost marketing strategy that aims to create a memorable impact by using unconventional methods and unexpected locations.
Relationship Marketing: Relationship marketing is a marketing approach that emphasizes nurturing long-term, mutually beneficial relationships with customers to create loyalty and enhance customer satisfaction.
Search Engine Marketing: Search Engine Marketing refers to the practice of using paid advertisements to increase a website's visibility in search engine results, and the social impacts and implications of this practice.
Email Marketing: Email marketing refers to the use of email as a platform to promote products or services, build customer relationships, and generate leads for businesses.
Affiliate Marketing: Affiliate Marketing is a form of performance-based marketing where individuals or companies earn a commission by promoting products or services of another company.
Direct Mail Marketing: Direct mail marketing refers to the practice of sending promotional materials, such as brochures or catalogs, directly to potential customers' mailboxes.
Outbound Marketing: Outbound marketing refers to traditional marketing strategies where companies initiate communication and push their messages to a broad audience in order to generate leads or sales.
Inbound Marketing: Inbound marketing refers to a customer-centric approach that focuses on attracting and engaging potential customers through relevant and valuable content.
Product Marketing: Product marketing refers to the process of promoting and selling a specific product or service to target customers, involving market research, strategic positioning, and creating marketing campaigns to attract and retain customers.
Brand Marketing: Brand marketing is the process of creating and maintaining a unique identity and image for a product or company, aimed at influencing consumers' perceptions and shaping their preferences.
Cause Marketing: Cause marketing is a strategy in which a company partners with a social or environmental cause, aiming to mutually benefit society and enhance its brand image.
Green Marketing: Green marketing refers to the promotion and sale of products or services that are environmentally friendly or sustainable, with an aim to appeal to socially conscious consumers.
Virtual Marketing: Virtual marketing refers to the use of digital platforms and technologies to promote products, services, and brands, targeting and engaging online audiences.
"...selection of a target audience; selection of certain attributes or themes to emphasize in advertising; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand."
"Marketing is typically done by the seller, typically a retailer or manufacturer."
"Sometimes tasks are contracted to a dedicated marketing firm or advertising agency."
"A trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination."
"Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing)."
"Known as market orientations, they determine how marketers approach the planning stage of marketing."
"The marketing mix, which outlines the specifics of the product and how it will be sold, is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market."
"Once these factors are determined, marketers must then decide what methods of promoting the product, including the use of coupons and other price inducements."
"The term marketing... is the business process of identifying, anticipating and satisfying customers' needs and wants."
"Marketing... is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services."
"[Marketing] potentially includes... selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns."
"[Marketing] potentially includes... attendance at trade shows and public events."
"[Marketing] potentially includes... design of products and packaging attractive to buyers."
"[Marketing] potentially includes... defining the terms of sale, such as price, discounts, warranty, and return policy."
"[Marketing] potentially includes... product placement in media or with people believed to influence the buying habits of others."
"[Marketing] potentially includes... agreements with retailers, wholesale distributors, or resellers."
"[Marketing] potentially includes... attempts to create awareness of, loyalty to, and positive feelings about a brand."
"A trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination."
"The term marketing... incorporates knowledge gained by studying the management of exchange relationships."