"Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services."
How companies promote and sell their products or services.
Market Research: Process of gathering and analyzing information about a market or consumer group to better understand their needs, preferences, and behaviors.
Consumer Behavior: Study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
Branding: Process of creating a unique name, design, symbol, or other feature that identifies and distinguishes a product or service from other products or services in the market.
Product Development: Process of creating and launching new products or services to meet customer needs and wants.
Pricing: Process of determining the value of a product or service and setting a price that customers are willing to pay.
Promotion: Communication of information about a product or service to potential customers, including advertising, sales promotion, publicity, and personal selling.
Sales: Process of acquiring new customers, building customer relationships, and increasing sales and revenue.
Digital Marketing: Marketing activities that use digital technologies, including websites, social media, email, and mobile apps, to reach and engage customers.
Marketing Analytics: Process of measuring, analyzing, and interpreting data related to marketing performance to improve decision-making and optimize marketing strategies.
Marketing Strategy: Plan for achieving marketing objectives and goals, including target audience, positioning, value proposition, and tactics for achieving success.
"...selection of a target audience; selection of certain attributes or themes to emphasize in advertising; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand."
"Marketing is typically done by the seller, typically a retailer or manufacturer."
"Sometimes tasks are contracted to a dedicated marketing firm or advertising agency."
"A trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination."
"Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing)."
"Known as market orientations, they determine how marketers approach the planning stage of marketing."
"The marketing mix, which outlines the specifics of the product and how it will be sold, is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market."
"Once these factors are determined, marketers must then decide what methods of promoting the product, including the use of coupons and other price inducements."
"The term marketing... is the business process of identifying, anticipating and satisfying customers' needs and wants."
"Marketing... is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services."
"[Marketing] potentially includes... selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns."
"[Marketing] potentially includes... attendance at trade shows and public events."
"[Marketing] potentially includes... design of products and packaging attractive to buyers."
"[Marketing] potentially includes... defining the terms of sale, such as price, discounts, warranty, and return policy."
"[Marketing] potentially includes... product placement in media or with people believed to influence the buying habits of others."
"[Marketing] potentially includes... agreements with retailers, wholesale distributors, or resellers."
"[Marketing] potentially includes... attempts to create awareness of, loyalty to, and positive feelings about a brand."
"A trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination."
"The term marketing... incorporates knowledge gained by studying the management of exchange relationships."