Digital Marketing

Marketing activities that use digital technologies, including websites, social media, email, and mobile apps, to reach and engage customers.

What is digital marketing?

"Digital marketing is the component of marketing that uses the Internet and online-based digital technologies...to promote products and services."

In what ways did digital marketing change the marketing landscape?

"Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing."

How did digital platforms become incorporated into marketing plans?

"As digital platforms became increasingly incorporated into marketing plans and everyday life..."

What are some examples of digital marketing techniques?

"...combining search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games."

How did the shift to digital devices affect digital marketing?

"...as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent."

Does digital marketing include internet-only channels?

"No, digital marketing extends to non-Internet channels..."

What are some non-Internet channels in digital marketing?

"...television, mobile phones (SMS and MMS), callbacks, and on-hold mobile ring tones."

When did digital marketing start gaining popularity?

"Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing."

What are some common digital marketing tactics?

"...search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing..."

What are the main goals of digital marketing?

"...to promote products and services."

How has consumer behavior impacted digital marketing?

"...as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent."

What are some traditional marketing techniques that digital marketing replaced?

"...as people increasingly used digital devices instead of visiting physical shops..."

Can digital marketing be used in offline channels?

"Digital marketing extends to non-Internet channels that provide digital media..."

How did the popularity of digital marketing affect everyday life?

"...as digital platforms became increasingly incorporated into marketing plans and everyday life..."

What are some key elements included in digital marketing campaigns?

"...combining search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing..."

How does digital marketing differ from online marketing?

"The extension to non-Internet channels differentiates digital marketing from online marketing."

What are some ways digital marketing utilizes data?

"...data-driven marketing..."

What are some popular forms of digital advertising?

"...display advertising, e-books, and optical disks and games."

How did the rise of digital marketing impact traditional advertising channels?

"...digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing..."

What are some common digital marketing channels?

"...e-mail direct marketing, display advertising, e-books, and optical disks and games."