- "Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services."
Study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
Psychological factors: Understanding the human psyche and the factors that drive consumer decision-making, including motivation, perception, learning, memory, and attitude.
Cultural and Social factors: The importance of cultural and social factors, including cultural norms, beliefs, values, and subcultures, in shaping consumer behavior.
Personality and lifestyle: The impact of personality traits and lifestyle on consumer behavior, including self-concept, brand personality, and the role of social identity in consumer decision-making.
Consumer research: Different methods of conducting consumer research, including surveys, experiments, and focus groups, and the use of database systems for analysis.
Decision-making processes: The different stages of the consumer decision-making process, including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.
Market segmentation: How marketers segment markets and develop a target market strategy using demographic, psychographic, and behavioral variables.
Brand management: The importance of brand equity, brand image, brand loyalty, and brand personality in the context of consumer behavior.
Advertising and promotion: The role of advertising, sales promotion, public relations, and personal selling in influencing consumer behavior.
Product design and innovation: How product design, innovation, and packaging can influence consumer behavior, including how consumers perceive the quality, value, and emotional appeal of products.
Ethics and consumerism: The importance of ethical and sustainable business practices, and how consumerism has influenced marketing strategies and consumer behavior.
The Psychographic Approach: This approach categorizes consumers based on their personality, values, interests, and lifestyle choices. It is used to understand consumer motivations and decision-making processes.
The Behavioral Approach: This approach focuses on examining the consumer's past behavior and how it influences their current behavior. It examines past purchase patterns, repeat purchases, brand loyalty, and usage behavior.
The Sociocultural Approach: This approach examines how cultural factors such as values, norms, and beliefs, affect consumer behavior.
The Economic Approach: This approach examines how consumer behavior is influenced by factors such as price, income, and other economic indicators.
The Cognitive Approach: This approach focuses on how consumers perceive and process information when making purchasing decisions.
The Situational Approach: This approach examines how different situations affect consumer behavior, such as time constraints, social situations, and product availability.
The Digital Approach: This approach examines how digital technologies and the internet influence consumer behavior, such as online shopping, social media, and e-commerce.
- "Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing."
- "Consumer behaviour has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics)."
- "The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables."
- "Behavioural variables (such as usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals)"
- "Consumer behaviour also investigates the influences on the consumer, from social groups such as family, friends, sports, and reference groups, to society in general (brand-influencers, opinion leaders)."
- "New research methods, such as ethnography, consumer neuroscience, and machine learning are shedding new light on how consumers make decisions."
- "Research has shown that consumer behaviour is difficult to predict, even for experts in the field."
- "Customer relationship management (CRM) databases have become an asset for the analysis of customer behaviour."
- "The extensive data produced by these databases enables detailed examination of behavioural factors that contribute to customer re-purchase intentions, consumer retention, loyalty, and other behavioural intentions."
- "Behavioural segmentation such as developing loyalty segments can be used to develop tightly targeted customised marketing strategies on a one-to-one basis."
- "Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services."
- "Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing."
- "Consumer behaviour has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics)."
- "The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables."
- "Consumer behaviour also investigates the influences on the consumer, from social groups such as family, friends, sports, and reference groups, to society in general."
- "New research methods, such as ethnography, consumer neuroscience, and machine learning are shedding new light on how consumers make decisions."
- "Research has shown that consumer behaviour is difficult to predict, even for experts in the field."
- "Customer relationship management (CRM) databases have become an asset for the analysis of customer behaviour."
- "Behavioural segmentation such as developing loyalty segments can be used to develop tightly targeted customised marketing strategies on a one-to-one basis."