"Promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature."
Communication of information about a product or service to potential customers, including advertising, sales promotion, publicity, and personal selling.
Advertising: A paid form of communication meant to reach a large audience with a specific message, product, or service.
Sales Promotion: A marketing tactic that boosts sales temporarily by offering incentives to purchase, such as discounts, free gifts, or bonuses.
Public Relations: A strategic communication process meant to build relationships between organizations and stakeholders, such as customers, employees, investors, and the public.
Personal Selling: One-on-one communication where a sales representative promotes a specific product, service, or brand to a prospective customer.
Direct Marketing: A form of advertising that directly reaches an individual consumer or business, such as through mail, email, or telemarketing.
Branding: The process of creating a unique identity for a product or service, by establishing a strong personality, purpose, and image that resonates with the target audience.
Packaging: The physical presentation of products, including the design, materials, and labeling used to protect, contain, and advertise them.
Point-of-sale Display: Advertising materials that are placed in front of customers at the time of purchase, such as product demonstrations, signage, and table tents.
Sponsorship: A marketing tactic that associates a brand with a person, event, or organization, for the purpose of increasing brand awareness and loyalty.
Digital Marketing: A broad term that includes all types of marketing activities conducted through digital channels, such as websites, social media, mobile apps, and email.
Advertising: Paid communication, including TV, print, radio or internet, aimed at promoting a product or service.
Public relations: Communication activities designed to create a positive image of a company, such as press releases, news stories, and media relations.
Sales promotion: Activities aimed at increasing sales, such as discounts, coupons, contests, sweepstakes, or loyalty programs.
Personal selling: Face-to-face interaction between a salesperson and a customer to persuade the customer to buy a product or service.
Direct marketing: Marketing activities that involve sending advertising material directly to consumers, including mail, email, or catalogues.
Event marketing: Promoting a product or service through events, such as trade shows, exhibitions, or product launches.
Online marketing: A broad term used to describe any promotional activity that takes place on the internet, including social media, SEO, SEM, and email marketing.
Sponsorship: Support of an event, organization, or activity by a company, in exchange for exposure and publicity.
Branding: The process of creating a distinctive name, symbol, or design that identifies and differentiates a product or service from others in the market.
Content marketing: Marketing strategy that involves creating and sharing useful, informative, and engaging content to attract and retain customers.
"The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty."
"The market mix includes the four Ps, i.e., product, price, place, and promotion."
"The different components of the promotional mix or promotional plan include personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth, and may also include event marketing, exhibitions and trade shows."
"A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element."
"It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route."
"Promotion covers the methods of communication that a marketer uses to provide information about its product. Information can be both verbal and visual."
"Most of the time, marketing communication used in promotion is persuasive in nature."
"The aim of promotion is to create brand loyalty."
"The aim of promotion is to increase brand awareness."
"The basic elements of the market mix are product, price, place, and promotion."
"Promotion is one of the basic elements of the market mix."
"Promotion covers the methods of communication that a marketer uses to provide information about its product."
"Examples of marketing communication methods in promotion include personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth, and may also include event marketing, exhibitions and trade shows."
"Promotion helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route."
"The objectives of promotion are to create interest, generate sales, and create brand loyalty."
"Promotion can be either a cognitive or emotional route."
"Promotion aims to inform target audiences of the relative merits of a product, service, brand or issue."
"The different components of the promotional mix are personal selling, advertising, sales promotion, direct marketing, publicity, and word of mouth. It may also include event marketing, exhibitions and trade shows."
"A promotional plan specifies how much attention to pay to each element in the promotional mix and what proportion of the budget should be allocated to each element."