"Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives."
This field involves the study of graphic design, visual branding, typography, and other visual communication elements.
Color Theory: The study of how colors interact with each other and their psychological effects on the viewer.
Typography: The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
Layout design: The arrangement of visual elements on a page or canvas to create a cohesive and visually appealing design.
Graphic Design Principles: The fundamental principles of graphic design, such as balance, contrast, emphasis, rhythm, and unity, that underpin effective design.
Visual Hierarchy: The arrangement of visual elements in order of importance and prominence to guide the viewer's attention through the design.
Image Editing: The process of improving the quality of an image or photograph using tools and techniques in software such as Adobe Photoshop.
Information Design: The graphic design of information to make it more accessible and understandable, such as in infographics, charts, and diagrams.
Design Software: The tools and software used in visual communication design, such as Adobe Creative Suite, Sketch, and Figma.
User Experience Design (UX): The process of designing digital products or experiences that are easy, intuitive, and enjoyable for the user to interact with.
User Interface Design (UI): The design of graphical user interfaces (GUI) for digital products, such as websites, software, and mobile apps, to make them visually appealing and easy to use.
"Graphic design is an interdisciplinary branch of design and of the fine arts."
"Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually."
"The role of the graphic designer in the communication process is that of encoder or interpreter of the message. They work on the interpretation, ordering, and presentation of visual messages."
"Usually, graphic design uses the aesthetics of typography and the compositional arrangement of the text, ornamentation, and imagery to convey ideas, feelings, and attitudes beyond what language alone expresses."
"That graphic design transforms a linguistic message into a graphic manifestation."
"Graphic design has, as a field of application, different areas of knowledge focused on any visual communication system."
"For example, it can be applied in advertising strategies or it can also be applied in the aviation world or space exploration."
"This is incorrect since visual communication is a small part of a huge range of types and classes where it can be applied."
"With origins in Antiquity and the Middle Ages."
"Graphic design as applied art was initially linked to the boom of rise of printing in Europe in the 15th century."
"The growth of consumer culture in the Industrial Revolution."
"Graphic design was closely associated with advertising in the 19th century."
"Given the rapid and massive growth in information exchange today, the demand for experienced designers is greater than ever."
"The development of new technologies and the need to pay attention to human factors beyond the competence of the engineers who develop them."
"Graphic design is an applied art."
"Transmitting specific messages to social groups with specific objectives."
"Aesthetics of typography and compositional arrangement of text, ornamentation, and imagery."
"Using text and graphics to communicate visually."
"Using manual or digital tools."