"Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives."
The arrangement of visual elements on a page or canvas to create a cohesive and visually appealing design.
Principles of Design: The basic principles of design are used to arrange content in a way that is visually pleasing to the eye, following rules like balance, contrast, alignment, and rhythm.
Composition: Composition deals with the arrangement of elements on a page or screen, including typography, images, colors, and white space.
Grid System: Grids are a structure for arranging content, and creating a hierarchy of information for visual clarity.
Color Theory: Understanding color theory helps designers to choose a palette that is harmonious and suits the message they want to convey.
Typography: Typography is the art of arranging type to make written language readable and appealing, and it enhances the visual appeal of a layout.
White Space: White space or negative space is the area around elements on the page that is left empty or unmarked, used for achieving visual balance, rhythm, and contrast.
Hierarchy of Information: How individual elements are visually weighted and larger elements are used to establish visual hierarchy for ease of navigation and enabling the viewer to follow the intended path of information on the page.
Visual Language: Layout design creates a visual language that communicates a message to viewers, with cues such as symbols, colors, typography, shapes, and images.
Branding: Incorporating branding elements into a layout such as logo, color palette, typography, imagery and graphic design helps to create a strong link to an organization, event or individual identity.
User Interface Design (UI): UI design is concerned with how users interact with a website or app, with a focus on making the experience as easy and intuitive as possible for users.
User Experience Design (UX): UX design considers the overall experience of the user, including the layout, content, functionality and interaction with the website or app.
Grid layout: A grid layout consists of a series of intersecting horizontal and vertical lines that create a framework for organizing content on a page. This type of layout is ideal for websites, magazines, and other print materials.
Asymmetrical layout: An asymmetrical layout is one where the elements are not evenly balanced but still create a sense of balance and visual harmony. This type of layout is ideal for creating a unique and creative design.
Modular layout: A modular layout involves breaking up the content into smaller, easily manageable pieces that can be rearranged and combined to create different visual patterns. This type of layout is ideal for website design.
Z-pattern layout: A Z-pattern layout is a visual design that allows users to scan content in a structured manner. This type of layout is ideal for websites and brochures.
Hierarchical layout: A hierarchical layout is a design that emphasizes the importance of content by placing it in a specific order. This type of layout is ideal for websites and other print materials.
Single-column layout: A single-column layout involves organizing content in a single column to create a clean, simple, and straightforward design. This type of layout is ideal for newsletters, small brochures, and handouts.
Multi-column layout: A multi-column layout involves organizing content in multiple columns to create a more complex design. This type of layout is ideal for newspapers, magazines, and other print materials.
Magazine layout: A magazine layout is a type of layout that follows specific design principles to create a visually appealing and engaging publication. This type of layout is ideal for magazines and other editorial materials.
Product packaging layout: A product packaging layout is a design that is used to create packaging for a product. This type of layout is ideal for packaging and labeling of products in different industries.
Responsive layout: A responsive layout involves designing a website that is easily viewable on different screen sizes and devices. This type of layout is essential for mobile-first website designs.
"Graphic design is an interdisciplinary branch of design and of the fine arts."
"Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually."
"The role of the graphic designer in the communication process is that of encoder or interpreter of the message. They work on the interpretation, ordering, and presentation of visual messages."
"Usually, graphic design uses the aesthetics of typography and the compositional arrangement of the text, ornamentation, and imagery to convey ideas, feelings, and attitudes beyond what language alone expresses."
"That graphic design transforms a linguistic message into a graphic manifestation."
"Graphic design has, as a field of application, different areas of knowledge focused on any visual communication system."
"For example, it can be applied in advertising strategies or it can also be applied in the aviation world or space exploration."
"This is incorrect since visual communication is a small part of a huge range of types and classes where it can be applied."
"With origins in Antiquity and the Middle Ages."
"Graphic design as applied art was initially linked to the boom of rise of printing in Europe in the 15th century."
"The growth of consumer culture in the Industrial Revolution."
"Graphic design was closely associated with advertising in the 19th century."
"Given the rapid and massive growth in information exchange today, the demand for experienced designers is greater than ever."
"The development of new technologies and the need to pay attention to human factors beyond the competence of the engineers who develop them."
"Graphic design is an applied art."
"Transmitting specific messages to social groups with specific objectives."
"Aesthetics of typography and compositional arrangement of text, ornamentation, and imagery."
"Using text and graphics to communicate visually."
"Using manual or digital tools."