"Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives."
The fundamental principles of graphic design, such as balance, contrast, emphasis, rhythm, and unity, that underpin effective design.
Color Theory: The study of how color works and how it can be used to convey different emotions and messages in visual communication.
Form: The study of the physical or visual shape of an object or design element, and how it contributes to the overall aesthetic of a design.
Composition: The placement of design elements within a frame, including the use of balance, symmetry, and proportion to create visual interest and focus.
Typography: The study of typeface selection, manipulation, and layout, and how it contributes to the overall impact of a design.
Layout: The study of how visual elements come together on a page or screen, including the use of grids, margins, and white space to create a cohesive and balanced design.
Brand Identity: The process of creating a consistent visual identity for a brand, including the use of logo, typography, and color scheme.
Iconography: The study of how symbols and icons can be used to convey meaning and simplify complex ideas in visual communication.
User Experience (UX) Design: The process of designing digital interfaces and experiences to be intuitive, efficient, and enjoyable for the end user.
Motion Graphics: The use of animation and digital motion to enhance visual communication and create engaging, dynamic designs.
Visual Hierarchy: The arrangement of design elements to guide the viewer's eye through a visual composition and convey a specific message or narrative.
Balance: Refers to distributing visual elements evenly to create a sense of stability and equilibrium.
Contrast: Focuses on juxtaposing different elements to create visual interest and excitement in a design.
Alignment: Is the proper placement of visual elements to create a clean and organized composition.
Unity: Refers to the cohesive relationship between all visual elements, creating a sense of harmony.
Hierarchy: Involves using different scales and visual weights to create a clear visual order of importance.
Repetition: Refers to the repeating of visual elements to create a sense of rhythm and consistency in a design.
Proportion: Focuses on creating an appropriate scale and relationship between various visual elements in a design.
Space: Refers to the use of negative space to create a balanced composition with visual breathing room.
Grids: Involve using a structured grid system to provide a framework for organizing visual content.
Typography: Focuses on the use of typography as a visual element to communicate information and emotion.
"Graphic design is an interdisciplinary branch of design and of the fine arts."
"Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually."
"The role of the graphic designer in the communication process is that of encoder or interpreter of the message. They work on the interpretation, ordering, and presentation of visual messages."
"Usually, graphic design uses the aesthetics of typography and the compositional arrangement of the text, ornamentation, and imagery to convey ideas, feelings, and attitudes beyond what language alone expresses."
"That graphic design transforms a linguistic message into a graphic manifestation."
"Graphic design has, as a field of application, different areas of knowledge focused on any visual communication system."
"For example, it can be applied in advertising strategies or it can also be applied in the aviation world or space exploration."
"This is incorrect since visual communication is a small part of a huge range of types and classes where it can be applied."
"With origins in Antiquity and the Middle Ages."
"Graphic design as applied art was initially linked to the boom of rise of printing in Europe in the 15th century."
"The growth of consumer culture in the Industrial Revolution."
"Graphic design was closely associated with advertising in the 19th century."
"Given the rapid and massive growth in information exchange today, the demand for experienced designers is greater than ever."
"The development of new technologies and the need to pay attention to human factors beyond the competence of the engineers who develop them."
"Graphic design is an applied art."
"Transmitting specific messages to social groups with specific objectives."
"Aesthetics of typography and compositional arrangement of text, ornamentation, and imagery."
"Using text and graphics to communicate visually."
"Using manual or digital tools."