"Agricultural communication (or agricultural communications) is a field that focuses on communication about agriculture-related information among agricultural stakeholders and between agricultural and non-agricultural stakeholders."
Covers the skills and techniques needed to effectively communicate agricultural issues and ideas to a diverse audience.
"Agriculture is broadly defined in this discipline to include not only farming but also food, fiber (e.g., cotton), animals, rural issues, and natural resources."
"Agricultural communication is done formally and informally by agricultural extension."
"Agricultural communication is considered related to science communication."
"An agricultural communicator is 'expected to bring with him or her a level of specialized knowledge in the agricultural field that typically is not required of the mass communicator'."
"Agricultural communication also addresses all subject areas related to the complex enterprises of food, feed, fiber, renewable energy, natural resource management, rural development, and others, locally to globally."
"It spans all participants, from scientists to consumers - and all stages of those enterprises, from agricultural research and production to processing, marketing, consumption, nutrition, and health."
"A growing market for agricultural journalists and broadcasters led to the establishment of agricultural journalism and agricultural communication academic disciplines."
"The job market for agricultural communicators includes farm broadcasting, journalists and editors of agricultural/rural magazines and newspapers, communication specialists or public relations practitioners for agricultural commodity organizations, businesses, non-profits, sales representatives for agricultural businesses, science journalists, land-grant university communication specialists, and public relations or advertising for firms that specialize in or have agricultural clients."
"An agricultural communicator is 'expected to bring with him or her a level of specialized knowledge in the agricultural field that typically is not required of the mass communicator'."
"Agriculture is broadly defined in this discipline to include not only farming but also food, fiber (e.g., cotton), animals, rural issues, and natural resources."
"It spans all participants, from scientists to consumers - and all stages of those enterprises, from agricultural research and production to processing, marketing, consumption, nutrition, and health."
"Agricultural communicators deal exclusively with the diverse, applied science and business that is agriculture."
"[Agricultural communication addresses] subject areas related to the complex enterprises of food, feed, fiber, renewable energy, natural resource management, rural development, and others, locally to globally."
"Agriculture is broadly defined in this discipline to include not only farming but also food, fiber (e.g., cotton), animals, rural issues, and natural resources."
"The job market for agricultural communicators includes farm broadcasting, journalists and editors of agricultural/rural magazines and newspapers, communication specialists or public relations practitioners for agricultural commodity organizations, businesses, non-profits, sales representatives for agricultural business, science journalists, land-grant university communication specialists, and public relations or advertising for firms that specialize in or have agricultural clients."
"Agricultural communicators are science communicators that deal exclusively with the diverse, applied science and business that is agriculture."
"[Agricultural communication addresses subject areas related to the complex enterprises of food, feed, fiber, renewable energy, natural resource management, rural development, and others], locally to globally."
"Agricultural communicators serve as communication specialists or public relations practitioners for agricultural commodity organizations, businesses, non-profits."
"Agricultural communicators can work in farm broadcasting, journalism and editing, sales for agricultural businesses, scientific journalism, communication roles in land-grant universities, and in public relations or advertising for firms with agricultural clients."