"Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed."
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
Anatomy of letters: Learning the basic components of letters such as the stem, bowl, loop, and descender.
Typeface classification: Understanding the different categories of typefaces such as serif, sans-serif, script, and display.
Typeface history: Learning about the evolution of typefaces and their origins.
Kerning: Understanding the spacing between characters and adjusting it to improve readability.
Leading: Determining the optimal spacing between lines of text.
Typography hierarchy: Using size, weight, and style to create visual hierarchy in text.
Contrast: Understanding and utilizing differences in typeface weight and style for emphasis.
Alignment: Aligning text to create a sense of organization and visual flow.
Layout: Understanding how to arrange text on a page for maximum impact.
Color: Incorporating color in typography to enhance visual interest and provide emphasis.
Legibility: Ensuring that type is easy to read and comprehend.
Branding and identity: Using typography to create a consistent identity and reinforce brand recognition.
Web typography: Understanding the nuances of typography for digital use, such as legibility on screens and web-safe fonts.
Type design: Creating unique and custom typefaces for specific purposes.
Type terminology: Becoming familiar with the technical terminology used in typography.
Serif: Serif typography has small lines extending from the ends of the letters. This typography is considered traditional, and it's often used for books and newspapers.
Sans-serif: Sans-serif typography lacks the delicate lines at the ends of the letters. This typography is more modern and is frequently used in digital media.
Display: Display typography is attention-grabbing and used for titles and headlines. It can be decorative, bold, and varying in shapes and sizes.
Script: Script typography looks like it was handwritten and is known for its classic and elegant appearance. It is often used for formal invitations.
Handwriting: Handwriting typography is similar to script typography but is less formal and appears more casual or organic.
Blackletter: Blackletter typography, also known as Gothic or Old English, is a calligraphic font that was used in medieval Europe. It's still used for some professional and formal occasions.
Monospace: Monospace typography, also known as fixed-width, has an equal amount of space between each letter. It is mostly used in programming and coding.
Art deco: Art deco typography is geometric and decorative with an emphasis on symmetry and bold shapes. It's often associated with the 1920s and 1930s.
Transitional: Transitional typography evolved from the more traditional serif typography into something more modern. It has more contrast between the thick and thin strokes than traditional serif typography.
Slab serif: Slab-serif typography has bold, rectangular serifs and is typically used in titles or headings. It's often associated with the Industrial Revolution era.
"The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning)."
"The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process."
"Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers."
"Typography also may be used as an ornamental and decorative device, unrelated to the communication of information."
"Typography is the work of typesetters (also known as compositors), typographers, graphic designers, art directors, manga artists, comic book artists, and, now, anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution."
"Digitization opened up typography to new generations of previously unrelated designers and lay users."
"As the capability to create typography has become ubiquitous, the application of principles and best practices developed over generations of skilled workers and professionals has diminished."
"Thus, at a time when scientific techniques can provide evidence that supports established practice (legibility or brand recognition achieved through the appropriate use of serifs, letter case, letter forms, contrast, spacing, etc.) through understanding the limitations of human vision, typography may be encountered that fails to achieve its principal objective: effective communication."
"Until the Digital Age, typography was a specialized occupation."
"Typography may be encountered that fails to achieve its principal objective: effective communication."
"The art and technique of arranging type to make written language legible, readable and appealing when displayed."
"The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning)."
"Typography also may be used as an ornamental and decorative device, unrelated to the communication of information."
"...now, anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution."
"Most typographers do not design typefaces, and some type designers do not consider themselves typographers."
"Digitization opened up typography to new generations of previously unrelated designers and lay users."
"...the application of principles and best practices developed over generations of skilled workers and professionals has diminished."
"Typography may be encountered that fails to achieve its principal objective: effective communication."
"At a time when scientific techniques can provide evidence that supports established practice (legibility or brand recognition achieved through the appropriate use of serifs, letter case, letter forms, contrast, spacing, etc.) through understanding the limitations of human vision..."