"Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives."
The use of art, text, and design elements to create a variety of visual communication products, including logos, ads, and websites.
Color theory: Understanding the science behind color and its psychology. Different color combinations and their visual impact.
Typography: The art of arranging typefaces, letterforms, and fonts to create visually appealing and legible designs.
Composition: The arrangement of visual elements in a design, including the use of space, balance, and hierarchy.
Branding: The process of creating a unique and consistent visual identity for a company or organization.
Layout Design: The creation of page layouts for print and digital media using elements like grids, columns, and margins.
User Experience (UX) Design: The design of digital interfaces and experiences that are intuitive, easy to use, and visually appealing.
Image Editing: The use of software like Adobe Photoshop to manipulate images or create compositions.
Illustration: The creation of original artwork to complement or communicate a message in a design.
Print Production: The technical aspects of preparing a design for print, including paper selection, color management, and file formats.
Web Design: The creation of websites and web applications, including responsive design for multiple screen sizes.
Motion Graphics: The design and creation of animated or video-based graphics for use in digital media.
History of Graphic Design: The study of the evolution of graphic design, including influential designers and movements.
Marketing and Advertising: Understanding how design can be used to market products and services effectively.
Environmental Design: The application of design principles to physical spaces, including interior design and wayfinding.
Photography: The use of photography in design, including composition, lighting, and editing.
Art Direction: The management of visual creative elements in an advertising campaign, production, or publication.
Packaging Design: The design of packaging for products, including the use of materials, graphics, and branding.
Infographic Design: The design of visual representations of complex information and data, often used in journalism or marketing.
Product Design: The creation of functional and visually pleasing products, including the use of user-centered design principles.
Design Thinking: A problem-solving approach that uses design principles to solve complex problems in a creative and innovative way.
Brand Identity Design: Brand Identity Design is a process of creating an identity for a company, product or service. It usually includes the design of a logo, typography, color palette, and other visual elements that represents the company or product.
Web Design: Web design is the process of designing and creating websites. It involves creating designs for web pages, determining what content should go on each page, and how the website should function.
User Interface (UI) Design: User Interface (UI) Design is the design of user interfaces for digital products such as websites, mobile apps, and software. The goal of UI design is to create an efficient, attractive and intuitive interface for users.
Advertising Design: Advertising Design is the creation of visual advertising materials such as billboards, print ads, and digital ads. The goal is to create visually appealing and persuasive ads that grab the attention of the target audience and encourage them to take action.
Packaging Design: Packaging Design is the creation of visual packaging for products. It involves creating designs that are visually appealing and functional, while also protecting the product inside.
Publication Design: Publication Design is the design of printed publications such as magazines, newspapers, and books. It involves the creation of layouts, typography, images, and other visual elements that make the publication visually appealing and easy to read.
Environmental Design: Environmental Design is the design of physical spaces such as buildings, parks, and public areas. It involves designing elements such as signage, lighting, and seating that create an appealing and functional environment.
Motion Graphics: Motion Graphics is the creation of animated graphics for video, film or digital media. It involves the use of motion, graphics, and sound to create visually appealing and engaging animations.
Illustration Design: Illustration Design is the creation of visual elements to accompany written content. It involves creating images that communicate concepts, ideas, or stories.
Infographic Design: Infographic Design is the creation of visual representations of data, statistics, or information. It involves creating designs that effectively communicate complex data in an easy-to-understand and visually appealing way.
"Graphic design is an interdisciplinary branch of design and of the fine arts."
"Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually."
"The role of the graphic designer in the communication process is that of encoder or interpreter of the message. They work on the interpretation, ordering, and presentation of visual messages."
"Usually, graphic design uses the aesthetics of typography and the compositional arrangement of the text, ornamentation, and imagery to convey ideas, feelings, and attitudes beyond what language alone expresses."
"That graphic design transforms a linguistic message into a graphic manifestation."
"Graphic design has, as a field of application, different areas of knowledge focused on any visual communication system."
"For example, it can be applied in advertising strategies or it can also be applied in the aviation world or space exploration."
"This is incorrect since visual communication is a small part of a huge range of types and classes where it can be applied."
"With origins in Antiquity and the Middle Ages."
"Graphic design as applied art was initially linked to the boom of rise of printing in Europe in the 15th century."
"The growth of consumer culture in the Industrial Revolution."
"Graphic design was closely associated with advertising in the 19th century."
"Given the rapid and massive growth in information exchange today, the demand for experienced designers is greater than ever."
"The development of new technologies and the need to pay attention to human factors beyond the competence of the engineers who develop them."
"Graphic design is an applied art."
"Transmitting specific messages to social groups with specific objectives."
"Aesthetics of typography and compositional arrangement of text, ornamentation, and imagery."
"Using text and graphics to communicate visually."
"Using manual or digital tools."