"Digital marketing is the component of marketing that uses the Internet and online-based digital technologies...to promote products and services."
Using digital media, technology, and online platforms to market, connect, and engage with audiences and stakeholders.
Digital Marketing: The promotion of products or services using digital technologies, mainly through the internet.
Social Media Marketing: The use of social media platforms to connect with potential customers and promote a brand, product or service.
Website Design and Development: Creating and maintaining a website using various programming languages, software, and design tools.
Search Engine Optimization (SEO): Techniques used to improve a website's ranking on search engine results pages.
Email Marketing: Sending targeted messages to a specific group of subscribers via email.
Content Management: Organizing, creating, and publishing web content using a Content Management System (CMS) such as WordPress, Joomla or Drupal.
Analytics and Reporting: Analyzing and recording data related to a website's traffic, user behavior, and performance.
User Experience (UX) Design: Designing digital products with the end-user in mind with the goal of improving the user's experience.
Digital Asset Management: Organizing and storing digital assets efficiently and effectively.
E-commerce: Buying and selling of goods or services over the internet.
Branding and Identity: Creating a distinctive identity for a brand that resonates with its target audience.
Copyright and Intellectual Property: Understanding the legalities of using others' intellectual property and ensuring the protection of your own creative assets.
Artificial Intelligence (AI): The development of computer systems or machines that can perform tasks that typically require human intelligence.
Virtual Reality (VR) and Augmented Reality (AR): Technologies that create immersive digital environments and interactive experiences.
Cybersecurity: Techniques and measures to ensure digital security and protection against cyberattacks.
Social media: Platforms that allow users to create, share, and exchange content and information. Examples include Facebook, Twitter, and Instagram.
Website Design/Development: Creating and building websites to present information or sell products/services.
E-commerce Platforms: Online markets where products and services can be bought and sold. Examples include Amazon, eBay, and Etsy.
Graphic Design: Visual communication through graphic elements such as typography, images, and color.
Video Production/Editing: Capturing and editing videos for various purposes, such as promotional or educational content.
Virtual/Augmented Reality: Immersive technologies that create computer-generated environments to enhance user experience.
Content Management System: Tools used to manage digital content, such as WordPress or Squarespace.
Online Advertising: Digital advertising campaigns, including online banner ads, pay-per-click ads, and social media ads.
Mobile Applications: Software applications designed to run on mobile devices.
Cloud Computing: Storing, accessing, and managing data and applications over the internet.
"Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing."
"As digital platforms became increasingly incorporated into marketing plans and everyday life..."
"...combining search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games."
"...as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent."
"No, digital marketing extends to non-Internet channels..."
"...television, mobile phones (SMS and MMS), callbacks, and on-hold mobile ring tones."
"Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing."
"...search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing..."
"...to promote products and services."
"...as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent."
"...as people increasingly used digital devices instead of visiting physical shops..."
"Digital marketing extends to non-Internet channels that provide digital media..."
"...as digital platforms became increasingly incorporated into marketing plans and everyday life..."
"...combining search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing..."
"The extension to non-Internet channels differentiates digital marketing from online marketing."
"...data-driven marketing..."
"...display advertising, e-books, and optical disks and games."
"...digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing..."
"...e-mail direct marketing, display advertising, e-books, and optical disks and games."