- "Corporate social responsibility (CSR) or corporate social impact is a form of international private business self-regulation which aims to contribute to societal goals of a philanthropic, activist, or charitable nature..." - "engaging in, with, or supporting professional service volunteering through pro bono programs, community development, administering monetary grants to non-profit organizations for the public benefit, or to conduct ethically oriented business and investment practices."
Researching, cultivating, and maintaining relationships with corporate sponsors and individual philanthropic donors for financial support.
Understanding Sponsorship: The basics of sponsorship, why it is important, how it works, and different forms of sponsorship.
Building Sponsorship Strategy: Developing a plan for identifying potential sponsors, creating partnership proposals, and building relationships with sponsors.
Philanthropy basics: An overview of how philanthropy works, the principles of giving, and different types of philanthropic giving.
Fundraising principles: Principles of fundraising, including how to ask for donations, proposal writing, and donor stewardship practices.
Legal and financial aspects of sponsorship and philanthropy: Issues like tax deduction, ethical considerations, and legal compliance are also important to understand before making any move.
Donor and Sponsorship Evaluation: Techniques for measuring the effectiveness of sponsorship and philanthropic efforts, and evaluating the impact of donor giving.
Measuring impact: How to measure both the social and financial impact of sponsorship and philanthropic initiatives.
Marketing and branding: How brands and organizations leverage sponsorships, and the most effective ways to promote brand partnerships.
Corporate Social Responsibility: Using corporate social responsibility as a basis for building strong partnerships with corporations, and understanding the value that organizations at all levels place in social responsibility.
Event Planning: Ideal strategies to plan and execute successful fundraisers and events.
Building relationships with donors and sponsors: Effective communication strategies, negotiating, and networking practices useful in building long-term relationships with sponsors and donors from various industries.
Grant proposal writing: Grant proposal writing is an opportunity for an individual or organization to pitch an idea or project to a donor or funder and secure support.
Fundraising ethics: Essential guidelines that organizations must follow while soliciting donations that include proper use of funds, protecting donor privacy, and transparency.
The donor ecosystem: The expanding universe of donors and sponsors, including the non-profit, CSR and corporate philanthropic sectors.
Digital Marketing: The most effective digital marketing tactics organizations can use to promote their philanthropic initiatives and engage sponsors and donors.
Corporate sponsorship: When a company donates money or resources in exchange for branding or marketing opportunities. This type of sponsorship can include funding for events, donations of products or services, or underwriting for specific programs or initiatives.
Foundation grants: Grants from private or public foundations that support nonprofit organizations or specific campaigns or programs.
Individual donations: Gifts from individuals who support an organization's mission or values.
In-kind donations: Gifts of goods or services that support the organization's mission or events. This can include donations of goods or services, such as printing or design services, or equipment.
Crowdfunding: A type of sponsorship that involves raising donations by leveraging social media or other online platforms.
Naming rights: When a sponsor donates money in exchange for the right to have their name associated with a specific program or facility.
Matching gifts: When a company matches the donations of its employees or customers.
Endowment funds: Funds that are invested to support ongoing operations and initiatives of an organization in perpetuity.
Bequests: Gifts from donors who include the organization in their estate planning.
Program-specific sponsorship: When a sponsor donates money specifically to support a particular program or initiative within an organization.
- "While once it was possible to describe CSR as an internal organizational policy or a corporate ethic strategy similar to what is now known today as Environmental, Social, Governance (ESG); that time has passed as various companies have pledged to go beyond that..." - "or have been mandated or incentivized by governments to have a better impact on the surrounding community." - "In addition national and international standards, laws, and business models have been developed to facilitate and incentivize this phenomenon."
- "professional service volunteering through pro bono programs" - "community development" - "administering monetary grants to non-profit organizations" - "conducting ethically oriented business and investment practices"
- "while it has been considered a form of corporate self-regulation for some time, over the last decade or so it has moved considerably from voluntary decisions at the level of individual organizations to mandatory schemes at regional, national, and international levels."
- "Moreover, scholars and firms are using the term 'creating shared value', an extension of corporate social responsibility, to explain ways of doing business in a socially responsible way while making profits."
- "CSR is generally understood as a strategic initiative that contributes to a brand's reputation." - "social responsibility initiatives must coherently align with and be integrated into a business model to be successful."
- "CSR can contribute to firm profits, particularly if brands voluntarily self-report both the positive and negative outcomes of their endeavors." - "these benefits accrue by increasing positive public relations and high ethical standards to reduce business and legal risk by taking responsibility for corporate actions."
- "some businesses will adopt CSR policies and practices because of the ethical beliefs of senior management" - "the CEO of outdoor-apparel company Patagonia, Inc. argues that harming the environment is ethically objectionable."
- "Proponents argue that corporations increase long-term profits by operating with a CSR perspective."
- "A 2000 study compared existing econometric studies of the relationship between social and financial performance, concluding that the contradictory results of previous studies reporting positive, negative, and neutral financial impact, were due to flawed empirical analysis and claimed when the study is properly specified, CSR has a neutral impact on financial outcomes."
- "Critics questioned the 'lofty' and sometimes 'unrealistic expectations' in CSR." - "CSR is merely window-dressing, or an attempt to pre-empt the role of governments as a watchdog over powerful multinational corporations."
- "political and sociological institutionalists became interested in CSR in the context of theories of globalization, neoliberalism, and late capitalism."