An overview of fundraising strategies, grant writing techniques, and donor relations for non-profit organizations.
Understanding Non-Profits: Learn the basics of non-profit organizations, their structures, and their roles in society.
Mission, Vision, and Goals: Understand how to create and communicate an organization's mission, vision, and goals.
Fundraising Strategies: Learn different methods for raising funds, including events, donations, grants, and more.
Donor Relations: Learn how to build relationships with donors, including effective communication, stewardship, and recognition.
Grant Writing Basics: Learn the basics of writing grant proposals, including research, planning, and the components that make up a successful proposal.
Grant Proposal Mechanics: Understand how to format, structure, and write a grant proposal, including the use of budgets, timelines, and more.
Funding Sources: Learn about the different sources of funding available to non-profit organizations, including government grants, corporate donations, and private foundations.
Fundraising Ethics: Understand the ethical considerations involved in fundraising, including transparency, accountability, and donor privacy.
Board Development: Learn how to recruit, train, and manage a board of directors, including understanding their roles and responsibilities.
Volunteer Management: Understand how to effectively manage and engage volunteers, including recruitment, training, and retention.
Marketing and Communication: Learn how to effectively communicate an organization's mission and programs to stakeholders, including through social media, email, and other channels.
Organizational Sustainability: Understand how to create and maintain a sustainable organization, including financial management, risk management, and long-term planning.
Assessment and Evaluation: Learn how to assess an organization's performance and evaluate its programs, including the use of data and metrics to track progress.
Collaboration and Partnerships: Understand how to build and maintain partnerships with other organizations and stakeholders in order to achieve shared goals.
International Development: Understand the unique challenges and opportunities involved in working with non-profits in international contexts, including cultural differences, language barriers, and more.
Individual Donations: This is when a nonprofit organization seeks out and receives donations from individuals. These can be one-time donations or recurring contributions.
Corporate Donations: This is when a nonprofit seeks out donations from corporations. These contributions may take the form of cash, product donations, or in-kind services.
Major Gifts: These are large donations that are given by individuals, foundations or corporations. In some cases, major gifts may be given to support specific projects or capital campaigns.
Planned Giving: This is a process by which individuals may leave all or part of their estate to a nonprofit organization. Common methods include bequests in a will or trust, charitable gift annuities, and charitable trusts.
Event Fundraising: This involves organizing and hosting events such as galas, charity runs, or benefit concerts to raise funds for a nonprofit cause.
Crowdfunding: This is a relatively new fundraising method that involves soliciting small donations from a large number of individuals, typically through online platforms such as Kickstarter or GoFundMe.
Grant Writing: A grant is a sum of money that is awarded to a nonprofit organization by a foundation or government agency. Grant writers write grant proposals that outline the nonprofit’s projects and goals, and persuasively argue why the nonprofit is deserving of funding.
Capital Campaigns: These are fundraising campaigns that focus on large-scale, long-term projects such as constructing a new building or launching a new program. Capital campaigns may involve a range of fundraising methods, including major gifts, planned giving, and event fundraising.
Endowment Campaigns: These are fundraising efforts to establish and maintain a nonprofit organization's endowment, a pool of investment capital that generates income to support ongoing operations and sustainability.
Membership Drives: Nonprofit organizations can raise funds through membership drives, where supporters pay a fee to become a member of the organization and receive benefits such as access to exclusive events, discounts on merchandise or services, and early access to new programs or services.
Cause Marketing: This is a partnership between a nonprofit organization and a business where the business donates a portion of sales to the nonprofit. In turn, the nonprofit promotes the business to its supporters.
Peer-to-Peer Fundraising: Also known as “crowdsourcing,” this fundraising method enlists supporters to fundraise on behalf of a nonprofit, asking their friends, family, and acquaintances to make contributions to the nonprofit.