"A market analysis studies the attractiveness and the dynamics of a special market within a special industry."
Analyzing the market and industry trends to inform the strategic plan.
Market segmentation: The process of dividing the market into smaller groups of consumers with similar needs and characteristics.
Target market selection: The process of choosing which segments to target based on factors such as profitability and potential for growth.
Competitive analysis: The process of evaluating the strengths and weaknesses of competitors in the market.
SWOT analysis: The process of identifying an organization's strengths, weaknesses, opportunities, and threats.
PEST analysis: The process of analyzing the political, economic, social, and technological factors that affect the market.
Consumer behavior: The study of how consumers make purchasing decisions, including factors such as motivation, perception, and learning.
Product positioning: The process of differentiating a product or service from competitors in the market.
Market research: The process of gathering and analyzing data about the market, including consumer preferences, trends, and demographics.
Branding and brand management: The process of creating and maintaining a brand image that resonates with consumers.
Pricing strategies: The process of setting prices that are competitive and profitable for the organization.
Digital marketing: The process of promoting products or services through digital channels such as social media and email marketing.
Sales forecasting: The process of predicting future sales based on past performance and market trends.
Distribution channels: The process of getting products to customers through various channels such as retail stores, online sales, or direct sales.
Marketing mix: The combination of product, price, promotion, and place (distribution) that a company uses to reach and influence potential customers.
Value proposition: The unique benefit that a product or service offers to customers that sets it apart from competitors in the market.
SWOT Analysis: A strategic analysis tool which evaluates an organization's strengths, weaknesses, opportunities and threats.
PEST Analysis: An external analysis tool which evaluates the political, economic, social and technological factors influencing a market.
Porter's Five Forces Analysis: An industry analysis tool which evaluates the competitive forces comprising of the bargaining power of suppliers, bargaining power of customers, threats of new entrants, threats of substitutes, and rivalry among existing competitors.
Customer Analysis: A type of market analysis that focuses on an organization's customer base and evaluates areas such as demographics, buying habits, and customer satisfaction levels.
Competitor Analysis: A type of market analysis that assesses the strengths and weaknesses of competitors, their strategies and their competitive positioning in the market.
Market Segmentation Analysis: An analysis tool that assists organizations in dividing its target market into subgroups that share similar characteristics.
Market Trend Analysis: A type of market analysis that examines historical and future market trends in order to gain insights into market dynamics and adjust strategy accordingly.
Product Analysis: A type of market analysis that evaluates an organization's product attributes and performance, in relation to customer needs and competitor offerings.
Financial Analysis: An analysis tool that assesses the financial health of an organization, including revenue, expenses, profitability and cash flow.
Opportunity Analysis: A type of market analysis that identifies potential market opportunities for an organization and assesses factors such as market demand, profitability and competition.
"It is part of the industry analysis and thus in turn of the global environmental analysis."
"Through all of these analyses, the strengths, weaknesses, opportunities, and threats (SWOT) of a company can be identified."
"With the help of a SWOT analysis, adequate business strategies of a company will be defined."
"A market analysis is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company."
"The market analysis is also known as a documented investigation of a market."
"A market analysis studies the attractiveness...of a special market."
"A market analysis studies...the dynamics of a special market."
"Through all of these analyses, the strengths, weaknesses, opportunities, and threats (SWOT) of a company can be identified...adequate business strategies of a company will be defined."
"A market analysis is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company."
"A market analysis is part of the industry analysis and thus in turn of the global environmental analysis."
"A market analysis is used to inform a firm's planning activities...promotional activities."
"A market analysis is used to inform a firm's planning activities, particularly around decisions of...workforce expansion/contraction."
"A market analysis is used to inform a firm's planning activities, particularly around decisions of...facility expansion."
"A market analysis is used to inform a firm's planning activities, particularly around decisions of...purchases of capital equipment."
"A market analysis is used to inform a firm's planning activities, particularly around decisions of...inventory."
"The market analysis is also known as a documented investigation of a market."
"A market analysis is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company."
"A market analysis is used to inform a firm's planning activities...and many other aspects of a company."
"With the help of a SWOT analysis, adequate business strategies of a company will be defined."