Quote: "Social media are interactive Web 2.0 Internet-based applications."
Digital platforms like Facebook, Twitter, Instagram, and YouTube, which allow people to communicate and share content.
Social Media Platforms: Understanding the different social media platforms and their unique features, such as Facebook, Twitter, Instagram, LinkedIn, etc.
Content Creation: The process of creating effective and engaging content for social media channels, including writing, visuals, videos, and infographics.
Social Media Marketing: The strategies and techniques used to promote products, services, or ideas on social media platforms, including advertising, targeting, and analytics.
Social Media Analytics: The process of measuring the impact and effectiveness of social media activities, including monitoring key performance indicators (KPIs), track engagement, and analyzing user behavior.
Brand Management: The practice of building and maintaining a positive image and reputation for a brand on social media platforms, including reputation management and public relations strategies.
Crisis Management: Dealing with negative events or emergencies on social media platforms, including how to respond to a crisis, mitigate risks, and restore trust.
Social Media Advertising: The process of creating and targeting ads on social media platforms, including how to plan, create, and execute successful ad campaigns.
Influencer Marketing: The process of identifying, engaging, and collaborating with social media influencers to promote products, services, or ideas.
Social Media Ethics: The ethical considerations and responsibilities involved when using social media platforms for business or personal purposes, including privacy, security, and transparency.
Research and Insights: The process of conducting research and gathering insights on social media and user behavior, including how to use data to inform content strategy and marketing tactics.
Facebook: A social networking website that allows users to post pictures, videos, and messages, as well as connect with friends and family.
Twitter: A micro-blogging platform that allows users to post short messages (known as "tweets") in real-time.
Instagram: A social media platform dedicated to sharing photos and videos on a user's profile.
YouTube: A video-sharing platform that allows users to upload, share, and view videos.
LinkedIn: A professional networking platform that allows users to connect with colleagues and business contacts.
Pinterest: A visual discovery platform where users can find and save ideas for various projects and interests.
Snapchat: A multimedia messaging app that allows users to send photos and videos that disappear after being viewed.
TikTok: A video-sharing app that allows users to create short-form videos with soundtracks and various visual effects.
Reddit: A social news aggregation and discussion platform where users can submit content and vote on submissions.
WhatsApp: A messaging app that allows users to send text messages, voice notes, and make voice and video calls.
Tumblr: A micro-blogging and social networking platform that allows users to post multimedia content and follow other users' blogs.
Discord: A platform for chat, voice, and video communication between members in communities that share similar interests and hobbies.
WeChat: A Chinese multi-purpose messaging, social media, and mobile payment app that provides a wide range of services.
Facebook Messenger: A messaging app that allows Facebook users to send instant messages, voice calls, and video calls.
Viber: A messaging app that allows users to send messages, voice and video calls, and share images, videos, and files.
Snapfish: A photo printing app that allows users to print, order, and share photos from their devices or social media accounts.
Nextdoor: A private social network for neighborhoods that allows residents to connect with neighbors, share information and recommendations, and organize community events.
Meetup: A platform that helps people find and join groups that share similar interests and connect with others in their local area.
Quote: "User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media."
Quote: "Users create service-specific profiles for the website or app that are designed and maintained by the social media organization."
Quote: "Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups."
Quote: "As such, social media can be viewed as online facilitators or enhancers of human networks—webs of individuals who enhance social connectivity."
Quote: "Users usually access social media services through web-based apps on desktops or download services that offer social media functionality to their mobile devices (e.g. smartphones and tablets)."
Quote: "Users engage with these electronic services, they create highly interactive platforms in which individuals, communities, and organizations can share, co-create, discuss, participate, and modify user-generated or self-curated content posted online."
Quote: "Additionally, social media are used to document memories, learn about and explore things, advertise oneself, and form friendships along with the growth of ideas from the creation of blogs, podcasts, videos, and gaming sites."
Quote: "Some of the most popular social media websites include Twitter, Facebook (and its associated Messenger), WeChat, ShareChat, Instagram, QZone, Weibo, VK, Tumblr, Baidu Tieba, and LinkedIn."
Quote: "Social media outlets differ from traditional media in many ways, including quality, reach, frequency, usability, relevancy, and permanence."
Quote: "Social media outlets operate in a dialogic transmission system (i.e., many sources to many receivers) while traditional media outlets operate under a monologic transmission model (i.e., one source to many receivers)."
Quote: "Since the dramatic expansion of the Internet, digital media or digital rhetoric can be used to represent or identify a culture."
Quote: "Social media can help to improve an individual's sense of connectedness with real or online communities."
Quote: "Social media can be an effective communication (or marketing) tool for corporations, entrepreneurs, non-profit organizations, advocacy groups, political parties, and governments."
Quote: "Observers have also seen that there has been a rise in social movements using social media as a tool for communicating and organizing in times of political unrest."
Quote: "Social media can also be used to read or share news, whether it is true or false."