"An official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release."
Official statements by political organizations.
Definition of Press Releases: An introduction to what a press release is and its purpose in PR and political communication.
Types of Press Releases: An overview of the different types of press releases, including product launches, policy statements, and crisis management.
Elements of a Press Release: A breakdown of the essential components of a press release, such as the headline, dateline, body, and boilerplate.
Writing Style and Format: A guide to writing a press release in a concise, easy to read style, including suggestions for headlines, lead sentences, and quotes.
Target Audience: How to determine and reach the intended audience for a press release, including considerations of tone, language, and style.
Timing: The best time to release a press release, taking into account factors such as national events or holiday periods.
Distribution: Options for distributing a press release, including using a wire service or distributing it via social media and email.
Media Coverage: Strategies for maximizing media coverage, including follow-up calls to journalists and creating strong visual content.
Measuring Results: How to evaluate the effectiveness of a press release campaign, including monitoring media coverage and measuring reach and engagement.
Ethics and Regulations: An overview of ethical considerations and industry regulations surrounding press release distribution, including guidelines for truthful and transparent communication.
Product press release: A press release that announces the launch of a new product or service.
Event press release: A press release that announces an upcoming event, such as a concert, conference, or exhibition.
Award press release: A press release that announces the winner of an award or recognition.
Partnership press release: A press release that announces a new business partnership or collaboration.
Employee promotion press release: A press release that announces an employee's promotion within the company.
Crisis management press release: A press release that addresses a crisis situation and communicates the company's response and future plans.
Policy announcement press release: A press release that announces a new policy initiative by the government.
Election campaign press release: A press release that communicates the campaign's message, policy platform, and candidate profiles.
Legislative announcement press release: A press release that announces a new legislative proposal or change in law.
Executive action press release: A press release that announces an executive action or decision, such as a Presidential Executive Order.
"Press releases are also considered a primary source, meaning they are original informants for information."
"A press release is traditionally composed of nine structural elements, including a headline, dateline, introduction, body, and other components."
"Press releases are typically delivered to news media electronically, ready to use."
"Press releases are often subject to 'do not use before' time, known as a news embargo."
"A special example of a press release is a communiqué (), which is a brief report or statement released by a public agency."
"A communiqué is typically issued after a high-level meeting of international leaders."
"Using press release material can benefit media corporations because they help decrease costs and improve the amount of material a media firm can output in a certain amount of time."
"Due to the material being pre-packaged, press releases save journalists time, not only in writing a story, but also the time and money it would have taken to capture the news firsthand."
"Although using a press release can thus save a news outlet time and money, it constrains the format and style of its content."
"Press releases are favorable towards the organization that commissioned them, framing the topic according to its preferred criteria."
"In the digital age, consumers want to get their information instantly, bringing about pressure on the news media to output as much material as possible."
"This may cause news media companies to heavily rely on press releases to create stories."
"A communiqué is typically a brief report or statement released by a public agency."
"Press releases are considered a primary source, meaning they are original informants for information."
"Press releases are typically delivered to news media electronically, ready to use."
"Press releases are often subject to a 'do not use before' time, known as a news embargo."
"Using press release material can benefit media corporations because they help decrease costs and improve the amount of material a media firm can output."
"Due to the material being pre-packaged, press releases save journalists time, not only in writing a story, but also the time and money it would have taken to capture the news firsthand."
"Although using a press release can save a news outlet time and money, it constrains the format and style of its content."