"American blogger and product consultant Chris Messina"
Knowing how to use hashtags appropriately and avoid overuse or misuse.
Purpose of hashtags: Understanding the purpose and benefits of using hashtags on social media platforms.
Relevance: Ensuring that the hashtags used are relevant to the content being shared.
Research: Conducting research to identify popular and appropriate hashtags that align with the desired message.
Spelling and grammar: Ensuring that hashtags are spelled correctly and using proper grammar.
Capitalization: Using appropriate capitalization for hashtags to ensure readability.
Frequency: Avoiding overuse of hashtags, as it can make the post appear spammy.
Placement: Determining the most effective placement for hashtags within the post.
Tone and language: Using appropriate tone and language when using hashtags.
Branding: Incorporating company or personal branding in hashtags to enhance brand visibility on social media.
Length: Choosing hashtags that are not too long or too short, and focusing on specific topics or themes.
Avoiding trends: Be careful not to use hashtags that are overly sensitive or controversial.
Analytics: Use social media analytics tools to track the effectiveness of hashtags and the engagement they generate.
Mentions: Use periodical mentions along with hashtags to enhance the visibility of particular brands.
Hashtag etiquette for different social media platforms: The code of conduct for using hashtags is different on different social media sites.
Netiquette: Understand the basics of netiquette, so that you can behave online in a fair and respectful manner.
Using hashtags on LinkedIn: LinkedIn is becoming increasingly popular for business networking, ensuring that you use hashtags is important for promoting your work on this platform.
Benefits of Hashtags: Highlighting the benefits of hashtags for promoting content and generating engagement in individual, business and brand accounts.
Empathy: Trying to understand social media users’ perspective and being respectful of their opinions and beliefs.
Dos and Don'ts: Understanding the things to do and avoid doing while using hashtags.
Community and Collaboration: Active participation in social media communities and collaborations to build healthy interactions with other people or brands.
Do research before using a hashtag: Research before using a hashtag to make sure it's relevant, popular and not offensive.
Don't overuse hashtags: Overusing hashtags spam followers and is considered bad etiquette. Stick to 1-3 relevant hashtags per post.
Use relevant hashtags: Use hashtags that are relevant to your post, brand, or niche.
Own hashtags: Create unique hashtags for your brand, events or campaigns. Make sure they're not already in use and easy to remember.
Don't use banned/copyrighted hashtags: Using banned/copyrighted hashtags can lead to account suspension.
Be aware of trending hashtags: Before using a trending hashtag, research to ensure it's appropriate and relevant to your post.
Use hashtags in the caption or comments: Hashtags can be used in either the caption or comments. It's best to use them in the comments to keep the caption clean.
Don't hijack hashtags: Hijacking hashtags with irrelevant content is bad etiquette.
Keep hashtags short and sweet: Keep hashtags short and sweet, easy to remember and not too difficult to spell.
Engage in hashtag communities: Engage with others in hashtag communities by liking, commenting and following their content.
Don't use too many emojis: Too many emojis can be seen as spam and lead to your account getting blocked.
Don't use hashtags in private accounts: Using hashtags in private accounts has no benefit as only approved followers can see content.
Be respectful of other users: Be respectful of other users and avoid using hashtags to shame or bully others.
Check spelling before using hashtags: Check spelling before using hashtags to ensure they're spelled correctly.
Don't be too salesy: Don't use hashtags just for selling products, it comes off as spammy and get little engagement.
"In a 2007 tweet"
"No, he made no attempt to patent the use because he felt that 'they were born of the internet, and owned by no one'"
"Social media platforms such as X (formerly Twitter) or Tumblr"
"Hashtags are used as a form of user-generated tagging that enables cross-referencing of content by topic or theme"
"A search within Instagram for the hashtag #bluesky returns all posts that have been tagged with that term"
"A hashtag may include letters, numerals, or underscores"
"'A word or phrase with the symbol # in front of it, used on social media websites and apps so that you can search for all messages with the same subject'"
"Hashtags became entrenched in the culture of Twitter"
"Hashtags soon emerged across Instagram, Facebook, and YouTube"
"In June 2014"
"Hashtags are used as a form of user-generated tagging that enables cross-referencing of content by topic or theme"
"He felt that 'they were born of the internet, and owned by no one'"
"The hash symbol, #"
"On social media websites and apps"
"To enable cross-referencing of content by topic or theme"
"Letters, numerals, or underscores"
"Microblogging and photo-sharing services such as X (formerly Twitter) or Tumblr"
"All posts that have been tagged with that term"
"No one, as he felt that 'they were born of the internet, and owned by no one'"