Quote: "Transcreation is a term coined from the words 'translation' and 'creation', and a concept used in the field of translation studies to describe the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context."
The process of adjusting and accepting different cultural values, behaviors, and norms when interacting with people from a different cultural background.
Understanding culture: An essential element of cultural adaptation is to understand the basics of culture, including how culture defines people and societies. This topic covers the basics of cultural studies, including culture components, cultural groups, cultural values, and beliefs.
Stereotypes and prejudice: This topic involves understanding stereotypes and prejudices that people have about cultures and their negative impact on people and societies.
Language and communication: Cultural adaptation requires effective communication to build good relationships and to integrate with the culture. This topic covers the importance of language and communication in bridging cultural differences.
Nonverbal communication: Nonverbal communication is critical in cross-cultural communication, especially for building rapport and trust in new situations with people from different cultures.
Cultural identity: Cultural adaptation involves being aware of one's cultural identity and how to use it to integrate with new cultures while still preserving and appreciating one's culture of origin.
Cross-cultural competence: This topic involves developing skills to understand, appreciate, and adapt to diverse cultures, including intercultural communication skills, cultural intelligence, and empathy.
Cultural norms and values: Cultural norms and values influence behavior and social interactions in society. Understanding these norms and values is essential to integrating into new cultures.
Social customs and traditions: This topic covers society's customs and traditions, including social conventions, holidays, and significant events, which can differ across cultures.
Cultural self-awareness: Cultural adaptation requires being self-aware of what one knows and doesn't know about other cultures, as well as recognizing how one's cultural background affects their perceptions and behavior in new cultural contexts.
Workplace diversity: In many workplaces, diversity is the norm. This topic covers the importance of understanding and valuing diversity to create a welcoming and inclusive work culture.
Education and cultural adaptation: Education is an integral component of preparing for cultural adaptation, providing a foundation for learning cultural awareness skills.
Cross-cultural training: This topic involves specialized training aimed at preparing individuals to integrate and work effectively within a new culture.
Cultural immersion: Cultural immersion a process of learning about and experiencing different cultures through immersion in its people, language, and customs.
Cultural shock: The process of adapting to new cultural surroundings can be challenging and stressful, particularly in cases where cultural differences are significant. This topic talks about the signs and symptoms of culture shock.
Cross-cultural relationships and conflict resolution: This topic covers understanding, managing, and resolving conflicts across cultural boundaries to promote positive relationships, increase productivity, and adapt in intercultural situations.
Acculturation: The process of adapting to a new culture by adopting its norms, values, language, and customs while still retaining elements of one's original culture.
Assimilation: The process of fully integrating into a new culture by giving up one's original culture and adopting the norms and values of the new culture.
Integration: The process of blending aspects of one's original culture with the norms and values of the new culture.
Separation: The process of maintaining one's original culture while rejecting the norms and values of the new culture.
Marginalization: The process of feeling excluded from the new culture and not fully belonging to either the original or new culture.
Reverse acculturation: The process of the new culture adapting to the culture of the immigrant. This is common when there are large populations of immigrant communities that bring their culture with them.
Biculturalism: The ability to function effectively in both one's original culture and a new culture.
Multiculturalism: The recognition and appreciation of multiple cultures in society, without promoting one culture over another.
Cultural relativism: The idea that cultures each have their own inherent worth and value and should be judged based on their own cultural norms and standards, rather than being compared to others.
Cross-cultural communication: The ability to communicate effectively across cultural boundaries, understanding differences in values, expectations, and communication styles.
Cultural humility: The willingness to learn about and respect the differences between cultures, recognizing that no one culture is superior to another.
Cultural sensitivity: The ability to be aware of and respectful of the perspectives, values, and practices of different cultures.
Adaptability: Being able to adjust and respond positively to different cultural situations and environments, without compromising one's own values and beliefs.
Inter-cultural competence: The ability to understand and navigate cultural differences in different social situations, and to effectively communicate and interact with people from different cultures.
Ethnocentrism: The tendency to judge other cultures by the standards of one's own culture, often leading to misunderstandings and conflicts.
Quote: "...while maintaining its intent, style, tone, and context."
Quote: "A successfully transcreated message evokes the same emotions and carries the same implications in the target language as it does in the source language."
Quote: "It is related to the concept of localization, which similarly involves comprehensively adapting a translated text for the target audience."
Quote: "Transcreation highlights the translator's creative role."
Quote: "Transcreation also often involves adapting not only words, but video and images to the target audience."
Quote: "Transcreation theory was first developed in the field of literary translation, and began to be adapted for use in global marketing and advertising in the early 21st century."
Quote: "The transcreation approach is also heavily used today in the translation of video games and mobile apps."
Quote: "In the context of marketing, the professional translators engaging in transcreation are often referred to as 'copywriters' or 'copyeditors', or alternatively as 'transcreators'."
Quote: "Unlike many other forms of translation, transcreation also often involves adapting not only words, but video and images to the target audience."
Quote: "Transcreation is a term coined from the words 'translation' and 'creation', and a concept used in the field of translation studies to describe the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context."
Quote: "A successfully transcreated message evokes the same emotions and carries the same implications in the target language as it does in the source language."
Quote: "Transcreation theory was first developed in the field of literary translation..."
Quote: "Transcreation theory... began to be adapted for use in global marketing and advertising in the early 21st century."
Quote: "The concept of transcreation emphasizes the translator's independent creative role."
Quote: "...the professional translators engaging in transcreation are often referred to as 'copywriters' or 'copyeditors', or alternatively as 'transcreators'."
Quote: "...often involves adapting not only words, but video and images to the target audience."
Quote: "The transcreation approach is also heavily used today in the translation of video games and mobile apps."
Quote: "It is related to the concept of localization, which similarly involves comprehensively adapting a translated text for the target audience."
Quote: "Transcreation highlights the translator's creative role."