"Learning analytics is the measurement, collection, analysis and reporting of data about learners and their contexts, for purposes of understanding and optimizing learning and the environments in which it occurs."
Using data and analysis to inform educational decisions.
"The growth of online learning since the 1990s, particularly in higher education, has contributed to the advancement of Learning Analytics..."
"When learners use an LMS, social media, or similar online tools, their clicks, navigation patterns, time on task, social networks, information flow, and concept development through discussions can be tracked."
"...student data can be captured and made available for analysis."
"The rapid development of massive open online courses (MOOCs) offers additional data for researchers to evaluate teaching and learning in online environments."