Temporal framing focuses on the duration of the effect of a message. For instance, "exercise for 20 minutes a day" would focus on the immediate benefit, while "staying healthy in the long run" would focus on the future benefit.
Temporal framing focuses on the duration of the effect of a message. For instance, "exercise for 20 minutes a day" would focus on the immediate benefit, while "staying healthy in the long run" would focus on the future benefit.