- "Rhetorical criticism analyzes the symbolic artifacts of discourse—the words, phrases, images, gestures, performances, texts, films, etc. that people use to communicate."
The examination of how symbols and language are used to persuade, inform, or entertain audiences.
Rhetoric: Rhetoric is the study of effective communication, including the art of persuasion and the use of language to achieve certain goals.
Communication Theory: Communication theory is a field of study that examines how people use language and other forms of communication to interact and achieve their goals.
Discourse Analysis: Discourse analysis is the study of how language is used in social interactions, how it shapes our thinking and relationships with others, and how it can be used to influence others.
semiotics: Semiotics is the study of how signs and symbols are used to convey meaning, and how they are interpreted by different audiences.
ideology: Ideology is the set of beliefs and values that guide an individual or group's worldview, and it can be analyzed through rhetoric and discourse.
power and politics: Power and politics refer to the ways in which individuals and groups use language to influence others and shape societal norms and structures.
audience analysis: Audience analysis is the process of understanding the characteristics and preferences of the people who will receive a particular communication, in order to tailor the message for maximum effectiveness.
rhetorical strategies: Rhetorical strategies are the techniques used to persuade an audience, including appeals to logic, emotion, and ethics.
persuasion: Persuasion is the goal of effective communication, and can be achieved through a variety of rhetorical strategies and appeals.
visual rhetoric: Visual rhetoric is the study of how images and other visual elements are used in communication to convey meaning and influence people's emotions and beliefs.
Aristotelian Analysis: This type of analysis examines the speaker, the audience, the message, and the purpose of the speech to see how they are all interrelated.
Dramatistic Analysis: This approach views communicative interaction as a kind of drama or performance. It emphasizes the speaker's use of language and how it serves to create social reality.
Burkean Analysis: Burkean analysis explores the symbolic meanings embedded within language and communication. It emphasizes the ways in which rhetoric shapes identity and social reality.
Fantasy Theme Analysis: This approach involves looking for recurring themes or symbols that emerge within a particular discourse. It focuses on how these themes help to construct a shared reality among the audience.
Narrative Analysis: Narrative analysis examines the stories that people tell in order to make sense of their lives and experiences. It looks at how stories are constructed and what they reveal about the storyteller's worldview.
Genre Analysis: Genre analysis looks at how different types of discourse are structured and what purposes they serve. It emphasizes the conventions and expectations associated with different genres of communication.
Feminist Analysis: This approach emphasizes issues of power, gender, and social justice in rhetorical analysis. It looks at how gender influences the construction and reception of messages.
Critical Discourse Analysis: Critical discourse analysis examines the ways in which language and communication are used to perpetuate or challenge power structures and social inequality.
- "Rhetorical analysis shows how the artifacts work, how well they work, and how the artifacts, as discourse, inform and instruct, entertain and arouse, and convince and persuade the audience."
- "Discourse includes the possibility of morally improving the reader, the viewer, and the listener."
- "The arts of Rhetorical criticism are an intellectual practice that dates from the time of Plato, in Classical Greece (5th–4th c. BC)."
- "In the dialogue Phaedrus (c. 370 BC), the philosopher Socrates analyzes a speech by Lysias (230e–235e) the logographer (speech writer) to determine whether or not it is praiseworthy."
- "Criticism is an art, not a science. It is not a scientific method; it uses subjective methods of argument; it exists on its own, not in conjunction with other methods of generating knowledge (i.e., social scientific or scientific)."
- "The academic purpose of Rhetorical criticism is greater understanding and appreciation in human relations."
- "By improving understanding and appreciation, the critic can offer new, and potentially exciting, ways for others to see the world."
- "Through understanding we also produce knowledge about human communication; in theory, this should help us to better govern our interactions with others."
- "the words, phrases, images, gestures, performances, texts, films, etc. that people use to communicate."
- "the artifacts, as discourse, inform and instruct, entertain and arouse, and convince and persuade the audience."
- "The arts of Rhetorical criticism are an intellectual practice that dates from the time of Plato, in Classical Greece (5th–4th c. BC)."
- "In the dialogue Phaedrus (c. 370 BC), the philosopher Socrates analyzes a speech by Lysias (230e–235e) the logographer (speech writer) to determine whether or not it is praiseworthy."
- "Criticism is an art, not a science. It is not a scientific method; it uses subjective methods of argument; it exists on its own, not in conjunction with other methods of generating knowledge (i.e., social scientific or scientific)."
- "The academic purpose of Rhetorical criticism is greater understanding and appreciation in human relations."
- "By improving understanding and appreciation, the critic can offer new, and potentially exciting, ways for others to see the world."
- "Through understanding we also produce knowledge about human communication; in theory, this should help us to better govern our interactions with others."
- "The arts of Rhetorical criticism are an intellectual practice that dates from the time of Plato, in Classical Greece (5th–4th c. BC)."
- "Discourse includes the possibility of morally improving the reader, the viewer, and the listener."
- "Rhetorical analysis shows how the artifacts work, how well they work, and how the artifacts, as discourse, inform and instruct, entertain and arouse, and convince and persuade the audience."